Stays on even in the hot tub or pool.
This is the only brow product I have found that I can be confident will stay on all day. I am naturally blonde, my eyebrows are thin and mostly invisible. I've been attempting most of my life to pencil in my brows. Most brow products look ok in the morning and disappear or clump by the end of day. IT Build-A-Brow originally comes with a brush, that takes a lot of skill. I now use one of my old brow pencils as my applicator. I dip the pencil in the pot, roll the excess on the back of my hand, then draw on with short strokes, adding more product to the pencil as needed. It works for me.
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