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The MIT Press Essential Knowledge Ser.: Memes in Digital Culture by Limor Shifman (2013, Trade Paperback)

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About this product

Product Identifiers

PublisherMIT Press

ISBN-100262525437

ISBN-139780262525435

eBay Product ID (ePID)166557908

Product Key Features

Number of Pages212 Pages

Publication NameMemes in Digital Culture

LanguageEnglish

SubjectEpistemology, Social Aspects / General, Sociology / General, Popular Culture, Digital Media / General, Anthropology / Cultural & Social

Publication Year2013

TypeTextbook

AuthorLimor Shifman

Subject AreaPhilosophy, Computers, Social Science

SeriesThe MIT Press Essential Knowledge Ser.

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight7.1 Oz

Item Length6.9 in

Item Width5 in

Additional Product Features

Intended AudienceTrade

LCCN2013-012983

ReviewsMemes in Digital Culture is a superb overview of the study, power and potential of memes. Shifman has done an exemplary job of balancing an analytical overview of her subject with forays into fascinating conceptual debates. The book is smart yet accessible, balanced yet provocative. For those seeking to take their engagement with digital culture to the next level -- or even just to understand what all those cat photos are about -- Memes in Digital Culture is a must-read., Memes in Digital Culture is a superb overview of the study, power and potential of memes. Shifman has done an exemplary job of balancing an analytical overview of her subject with forays into fascinating conceptual debates. The book is smart yet accessible, balanced yet provocative. For those seeking to take their engagement with digital culture to the next level - or even just to understand what all those cat photos are about - Memes in Digital Culture is a must-read., Memes in Digital Culture is a superb overview of the study, powerand potential of memes. Shifman has done an exemplary job of balancing an analytical overview of hersubject with forays into fascinating conceptual debates. The book is smart yet accessible, balancedyet provocative. For those seeking to take their engagement with digital culture to the next level-- or even just to understand what all those cat photos are about -- Memes in DigitalCulture is a must-read., Memes in Digital Culture is a superb overview of the study, power and potential of memes. Shifman has done an exemplary job of balancing an analytical overview of her subject with forays into fascinating conceptual debates. The book is smart yet accessible, balanced yet provocative. For those seeking to take their engagement with digital culture to the next level - or even just to understand what all those cat photos are about - Memes in Digital Culture is a must-read.-- Hans Rollman , PopMatters -- Memes in Digital Culture accomplishes a great deal in a very efficient package. -- Patrick Sharbaugh , Asiascape --

Dewey Edition23

Grade FromCollege Graduate Student

IllustratedYes

Dewey Decimal302.231

SynopsisTaking "Gangnam Style" seriously- what Internet memes can tell us about digital culture. In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video-"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme- a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes-including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes- digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously., Taking "Gangnam Style" seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes--including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

LC Classification NumberHM851