I needed a nice cord reel in my 30x50 garage that does not have nearly enough outlets. I don't mind paying $$$ for quality stuff. I'd rather buy this unit and let my kids inherit it than have to buy a cheaper one every few years.
Pros: Industrial quality, beautiful as a work of art, very flexible cord,
Cons: Stop "clicks" are not as loud as I'd like, so you have to listen for them closely.