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Unleashing the Ideavirus : Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You by Malcolm Gladwell and Seth Godin (2001, Trade Paperback)

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The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

Product Identifiers

Publisher
Hyperion Press
ISBN-10
0786887176
ISBN-13
9780786887170
eBay Product ID (ePID)
1918237

Product Key Features

Book Title
Unleashing the Ideavirus : Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
Author
Seth Godin, Malcolm Gladwell
Format
Trade Paperback
Language
English
Topic
Marketing / Industrial, Marketing / General, Reference, Advertising & Promotion, Marketing / Research
Publication Year
2001
Genre
Business & Economics
Number of Pages
234 Pages

Dimensions

Item Length
7.5in
Item Height
0.6in
Item Width
5.2in
Item Weight
6.1 Oz

Additional Product Features

Lc Classification Number
Hf5827.95.G63 2001
Grade from
Eighth Grade
Grade to
College Graduate Student
Copyright Date
2001
Lccn
2001-024492
Intended Audience
Trade
Illustrated
Yes

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Most relevant reviews

5 out of 5 stars
by gemgem0Jul 05, 2007
This Book Is Seth Godins Best... No Doubt about it!
This is in my opinion the very best book that Seth Godin has written... it is the synthesis of many other commentaries he has put forth... Also it's the basic idea of why advertising no longer works.. and the new focus that it must take. I've read all of his books... I enjoy some as a hobby.. and realize he writes a book a year to keep his francise going.. but sometimes they really aren't breakthrough.. This one is.. and tells you that you'd better market to Hives and let them do the work.. "All marketers are liars" a newer book is basically the same book.. but goes further by saying.. you'd better tell the people in the hives a story,.. the theme of your brand... that they will want to spread among their friends and associates... Something they will feel smart by telling others... the less they will feel smart.. the less they will spread your idea. I've bought 14 copies of Unleashing the Idea Virus to date.. and given them away as gifts to people in the world of advertising and business in general. Seth Godin is a Giant in his niche... Not every book is a WOW.. but I think if you got one idea or sentence to clarify things in your own mind from him.. it would be one that would change your perspective from that point on. I've always taken at least 50. You can't go wrong with this book.. .use it like a text for your business...not turning the page until you write down what I can do with my business to apply this principle... it will take you to a totally other level.Read full review

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Unleashing the Ideavirus : Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You by Malcolm Gladwell and Seth Godin (2001, Trade Paperback)

All listings for this product

item 1 Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into...

item 2 Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into...

item 3 Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into - GOOD

item 4 Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epi...

item 5 Unleashing the Ideavirus : Stop Marketing at People! Turn Your Id

item 6 Unleashing the Ideavirus : Stop Marketing at People! Turn Your Id

item 7 Unleashing the Ideavirus : Stop Marketing at People! Turn Your Id

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Ratings and Reviews

Most relevant reviews

This Book Is Seth Godins Best... No Doubt about it!

Best Selling in Books

Trading in the Zone : Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (2001, Hardcover)

House Of Flame And Shadow Indigo Signed Crescent City 3 Sarah J Maas

The Horus Heresy: Siege of Terra Ser.: The End and the Death: Volume II by Dan Abnett (2023, Hardcover / Hardcover)

Save on Books

Sick Fux Paperback

You Like It Darker : Stories by Stephen King (2024, Hardcover)

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

Rebecca Yarros IRON FLAME Exclusive SIGNED 1st First Edition Hardcover New

Down with the System : A Memoir (of Sorts) by Serj Tankian (2024, Hardcover)

HOLY BIBLE King James Version Large Print Thumb Indexed Tan Faux Leather NEW

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