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Marketing - the Retro Revolution by Stephen Brown (2001, Hardcover)

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item 1 Marketing : The Retro Revolution, Hardcover by Brown, Stephen, Like New Used,...
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item 3 Marketing - The Retro Revolution by Stephen Brown (English) Hardcover Book
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Product Information

'the finest writer in our field today - Journal of Marketing 'the great heretic - Retrospectives in Marketing 'the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal 'a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning 'remarkably entertaining - Public Library Journal 'dazzling erudition - European Journal of Marketing 'instant classic - Journal of Marketing Management · Has marketing moved from 'new and improved to 'as good as always? · Is old the new 'new? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertisers glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of todays retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.

Product Identifiers

Publisher
SAGE Publications, The Limited
ISBN-10
0761968504
ISBN-13
9780761968504
eBay Product ID (ePID)
1936663

Product Key Features

Author
Stephen Brown
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
2001
Type
Textbook
Genre
Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
9.2in
Item Width
6.1in
Item Weight
1 Oz

Additional Product Features

Lc Classification Number
Hf5415.B745 2001
Reviews
Praise for the author: the finest writer in our field today - Journal of Marketing the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning remarkably entertaining - Public Library Journal dazzling erudition - European Journal of Marketing instant classic - Journal of Marketing Management, Praise for the author:'the finest writer in our field today' - Journal of Marketing'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal'a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning'remarkably entertaining' - Public Library Journal'dazzling erudition' - European Journal of Marketing'instant classic' - Journal of Marketing Management, Praise for the author: 'the finest writer in our field today' - Journal of Marketing 'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal 'a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning 'remarkably entertaining' - Public Library Journal 'dazzling erudition' - European Journal of Marketing 'instant classic' - Journal of Marketing Management
Publication Name
Marketing-The Retro Revolution
Table of Content
Remembering Marketing The Future is HistoryPART ONE: PUTTING THE 'CON INTO CONCEPTReviewing Marketing The Defective Vision of Theodore LevittRedeeming Marketing The Spiritual Side of TradeReconfiguring Marketing The Greatest Sham on EarthPART TWO: DOWNSIZING STRATEGYRepositioning Marketing Ballyhoos WhoRepresenting Marketing The Secret of the Black Magic BoxReplanning Marketing If Ever a Whiz of a Swiz There WasPART THREE: FIXING THE MIXReplacing Marketing Reading RetroscapesRebracing Marketing Yes, We have no BananaburgersRevolting Marketing Gross is GoodConclusion Trapping the SubstanceRejuvenating Marketing The Big Tease
Copyright Date
2001
Lccn
2001-270044
Dewey Decimal
658.8
Intended Audience
College Audience
Illustrated
Yes

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Marketing - the Retro Revolution by Stephen Brown (2001, Hardcover)

All listings for this product

item 1 Marketing : The Retro Revolution, Hardcover by Brown, Stephen, Like New Used,...

item 2 Marketing : The Retro Revolution, Hardcover by Brown, Stephen, Brand New, Fre...

item 3 Marketing - The Retro Revolution by Stephen Brown (English) Hardcover Book

item 4 Marketing - The Retro Revolution by Stephen Brown: New

item 5 Stephen Brown Marketing - The Retro Revolution (Hardback) (UK IMPORT)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

Trading in the Zone : Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (2001, Hardcover)

The Horus Heresy: Siege of Terra Ser.: The End and the Death: Volume II by Dan Abnett (2023, Hardcover / Hardcover)

Save on Books

Sick Fux Paperback

You Like It Darker : Stories by Stephen King (2024, Hardcover)

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

Rebecca Yarros IRON FLAME Exclusive SIGNED 1st First Edition Hardcover New

HOLY BIBLE King James Version Large Print Thumb Indexed Tan Faux Leather NEW

DARK SOULS TRILOGY COMPENDIUM 25th Anniversary Edition | IN HAND | FAST SHIP

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