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Customer Relationship Management: a Strategic Approach by Denise Lopez (2022, Hardcover)

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About this product

Product Identifiers

PublisherWillford Press

ISBN-101682859819

ISBN-139781682859810

eBay Product ID (ePID)20057272135

Product Key Features

Number of Pages223 Pages

Publication NameCustomer Relationship Management: a Strategic Approach

LanguageEnglish

Publication Year2022

SubjectCustomer Relations

TypeTextbook

Subject AreaBusiness & Economics

AuthorDenise Lopez

FormatHardcover

Dimensions

Item Length10.9 in

Item Width8 in

Additional Product Features

Intended AudienceScholarly & Professional

SynopsisCustomer relationship management is concerned with managing a firm's association with current and prospective consumers. It seeks to improve business relationships with customers by using data analysis of customers' history with a company. It particularly focuses on customer retention in order to boost sales. The systems which compile data from varied communications channels form an integral part of customer relationship management. A few of these communication channels are telephone, email, marketing materials, live chat and social media. The main function of customer relationship management is to help companies understand their target audiences so that they can cater to their needs more efficiently. This textbook aims to shed light on some of the unexplored aspects of customer relationship management. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book will provide comprehensive knowledge to the readers.