3 Kings-Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise-Book-New - Picture 1 of 1

3 Kings : Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise by Zack O'Malley Greenburg (2018, Hardcover)

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About this product

Product Information

Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z. Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more -- one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings -- who all started their own record labels and released classic albums before moving on to become multifaceted businessmen -- hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.

Product Identifiers

Publisher
Little Brown & Company
ISBN-10
0316316539
ISBN-13
9780316316538
eBay Product ID (ePID)
239963673

Product Key Features

Book Title
3 Kings : Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise
Author
Zack O'malley Greenburg
Format
Hardcover
Language
English
Topic
Genres & Styles / Rap & Hip Hop, History & Criticism, Business Aspects, Entrepreneurship, Industries / Entertainment
Publication Year
2018
Genre
Music, Business & Economics
Number of Pages
320 Pages

Dimensions

Item Length
9.6in
Item Height
1.1in
Item Width
6.4in
Item Weight
19.1 Oz

Additional Product Features

Lc Classification Number
Ml3531.G74 2018
Copyright Date
2018
Lccn
2017-021046
Intended Audience
Trade
Illustrated
Yes

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5 out of 5 stars
by revryder11May 21, 2018
Get your money right!
This is a good book for those who are interested in entrepreneurship.... get to find out first hand how 3 of the greats did it.
Verified purchase: No

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