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It definitely whitens the hair. The bottle is small so more than one is needed. It has a strong smell, and burns a bit as well. All that aside, I liked how white it turned my hair but I can't use it again.
Verified purchase: Yes | Condition: New
i got this for my brother, who has a short hair cut and it didn't cover his hair. only got the back real good. if you have short hair get 2 packs of this stuff.
Verified purchase: Yes | Condition: New
no burning or irritation. nice smell. easy to use
Verified purchase: Yes | Condition: New
I was commented by a girl in the store today she said “ I love the color of your hair, it must have taken forever to get it so blonde” ! This is one of the best colors I’ve bought ! If you want a white blonde deff go with this and I highly suggest buying a purple shampoo!
Verified purchase: Yes | Condition: New
At first, I was a bit scared because I have never bleached my hair before. My hair color was mahogany brown but this managed to turn my hair into golden blonde right way with one application. Although it did not make my hair platinum/pale blonde, I feel like multiple application would be required. To me, it seems to do its job ^^
Verified purchase: Yes | Condition: New
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