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Images and text policy

Policy overview

We strongly encourage members to write their own description and take their own photos. Buyers like to see images and descriptions that accurately represent an item they are purchasing. Learn more about adding photos to your listing and writing a good title and description.

If you use text or an image that was created by someone else, be sure that you have permission to use them from the owner or creator.

For some products, eBay offers its members product images, descriptions, and other data from the eBay product catalogue. This is a great way to include additional information or images for an item you are listing.

The product catalogue may include, at our discretion, select seller-generated images or photos from seller listings. The inclusion of seller-generated photos in the eBay product catalogue and the use of catalogue content by eBay sellers in their eBay listings is authorized under the User Agreement.

If your image is being used by another member

We encourage you to contact the other member to ask if they'll remove your image or text from their listing.

Contact another eBay member. Keep in mind, the images being used by other members may be in the eBay product catalogue as outlined above.

What are the guidelines?

Make sure your listing or product page follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.

If you're not using pictures or text from the eBay product catalogue, you should use your own when creating a listing. If you're using someone else's photos and text, make sure you have permission from the rights owner or creator.

Allowed

  • Images and text you created yourself

  • All eBay product catalogue photos and text

Allowed in some situations

You should be sure you have permission from the owner or creator before you use the following:

  • Stock photos and text

  • Information on product packaging

    It's usually OK to use information such as measurements, weight, or other item specifications that are necessary to describe the item and simply can't be said any other way. However, you should avoid using any other text from product packaging unless you have permission from the owner to do so.

  • Images and text copied from listings of other eBay members

  • Other eBay users' photos or descriptions

  • Scans or text copied from catalogues or advertisements

How to report another member that has copied your images or text

If another seller is using one of your listing images, it may have been provided to that seller through the catalogue. The eBay User Agreement provides that listing images may be put into the catalogue for use by eBay in promoting products and by other sellers in their listings. If that is how your image was used, VeRO cannot process your claim because the photo is being used with permission.

If you believe another eBay member has copied images and/or text from your listing, we encourage you to contact the other member to ask if they'll remove your image or text from their listing.

If the other member is unwilling to remove the image or text, you may report it using our VeRO program. You can submit your report by using the "Report Item" link on the item(s) listing page.

Please follow these standards when reporting:

  • If you don't own the rights to the images or text, you will not be able to report these items through the VeRO program. However, you may consider contacting the rights owner directly to have them report these items.

  • You will need to provide an item that clearly shows you were the first to list an item with the photos or text you created.

  • If reporting text, the copied text will need to be in the description of the item. Because of limited space in the title and subtitles, some similarity will occur for the same merchandise, so we won't typically remove a listing for similar text in these areas.

We developed the Verified Rights Owner (VeRO) program to facilitate cooperation between eBay and Rights Owners, protecting their intellectual property rights.

Learn more about how rights owners can report intellectual property infringements.

If you don't own the rights to the material, you will not be able to report these items through the VeRO program.

Members should use their own images and text when describing listings. Buyers like to see images and text that accurately represent items they are purchasing. If you are using images or text created by someone else be sure that you have permission from the rights owner or creator.

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