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Using email marketing
With email marketing, interested buyers can subscribe to one or more of your mailing lists by adding you to their Saved Sellers list or by clicking the “Sign up for Store newsletter” link on your store home page. Using our email design tools, you create newsletters that promote your store and send them to members of your mailing lists. You can even create newsletters that are automatically sent on a regular basis, such as a weekly newsletter that promotes your latest listings.
Creating and managing mailing lists
To get you started, we created a default mailing list named “General Interest.” You can keep this mailing list (or rename it) and add up to four additional mailing lists. Consider creating mailing lists that target different types of interests or promotions. For example, you could have a “DVDs” mailing list, a “Books” mailing list, and a “Sales Notifications” mailing list.
Start by going to My eBay and clicking the Account tab. Click the “Marketing Tools” link and then click the “Email Marketing” link. The Email Marketing page displays a summary of your mailing lists, including the number of subscribers to each list and the total number of subscribers to all your lists.
Designing an email newsletter
Our design tools help you create an email newsletter by providing a set of templates to choose from. Based on the template you select, we’ll add default text and even feature items from your store. You can change any aspect of the email or accept the defaults and use what we provide.
To design an email newsletter:
Tip: If you created an email in the past that was particularly effective or you want to avoid starting from scratch, click the "Duplicate" link on either the Emails page or View Email page. Details from your past email will be prefilled on the Create Email page for you to edit. Any listings that ended since the original email was created will no longer be available, but all other settings (recipients, subject, and your custom message) will be duplicated.
You can choose the recipients for your email by selecting one or more of your mailing lists. To give you an idea of how many emails will be sent, each mailing list is shown with the number of subscribers. Since buyers might subscribe to more than one mailing list, the total number of recipients may be lower than the total number of subscribers to those lists. We’ll send only one email per subscriber, regardless of how many mailing lists a subscriber belongs to.
Note: If you sent an email to one of your mailing lists within the past seven days, its check box will appear inactive and you won't be able to select it. After seven days, that check box will become active again, and you can select it for a future mailing.
To reduce the list of recipients:
Tip: To keep buyers interested and to protect your relationship with them, make sure that the content of an email message is appropriate for the mailing list. If the body of an email and the subject name do not match, buyers may get confused and feel that you sent them an email they didn't request.
Understanding your free email allocation and fees
Your store subscription includes a monthly allocation of free emails.
If your newsletter will exceed the number of free emails available with your store subscription, we’ll alert you and let you know the associated charges. You can revise the list of recipients and make any other changes before you send the newsletter.
Checking the status of an email newsletter
Email newsletters are sent according to the schedule you specify. Emails that are to be sent immediately can take up to four hours to be delivered. You’ll receive a free copy of your email once it’s delivered to recipients.
You can check the status of an email by going to the Email Marketing page.
Attracting more subscribers
Once you’ve created mailing lists, you should encourage buyers to subscribe. Buyers can subscribe by adding you to their Saved Sellers list or by clicking the “Sign up for Store newsletter” link on your store home page. To attract even more subscribers, consider adding a “Newsletter Signup” promotion box to your store.
The fine print
The text of an email cannot include any of the following:
Contact Customer Support
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