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Getting exposure on international sites

International site visibility feature

The international site visibility feature allows qualifying listings created on or to show up in the default search results on international sites (such as the U.K. site). Buyers on these sites will see the listings exactly as you originally post them on the Canadian or U.S. site.

When posting a qualified listing, the international site visibility feature will be offered on the Review Your Listing page of the Sell Your Item form. If you select this feature by checking the International site visibility box, your listing will appear in the search results on selected international sites, along with domestic listings, increasing your exposure to international buyers.

International site visibility requirements

The international visibility feature only appears on the Sell Your Item form if you meet the following qualifications:

  • Your listing must meet all applicable country policies.

  • You must have a verified PayPal account associated with your seller's account.

  • Your listing must offer PayPal as a payment option.

  • You must have a Feedback score of 10 or more.

  • If you’re listing on or, your item’s location country can’t be the U.K. or Ireland.

  • Your item must be posted in an eligible category. Ineligible categories include video games, DVDs and movies, hunting knives, auto parts, and vehicles.

  • You must offer U.K., Europe, or worldwide shipping. Specified shipping service to these areas is highly recommended, since unspecified shipping items may be moved to the bottom of the Best Match search results.

  • Your listing must meet all applicable country policies.

Availability and fees

Currently, international site visibility is only supported by the Canadian, U.S. and U.K. sites.

Note: The following fees are based on your listing currency (fees in $C for items listed in Canadian dollar and in $US for items listed in U.S. dollar):

Starting Price Fee (C$ or US$)

$0.01 - $0.99


$1.00 - $9.99


$10.00 - $24.99


$25.00 - $49.99


$50.00 - $199.99


$200.00 - $499.99




We’re working on expanding the number of countries we can support through international site visibility. There will be a separate small fee for each country option, so you have exact control over where you want your listings to show up.

Fees aren’t refundable unless your listing doesn’t meet the other country’s requirements.

Reaching U.S. buyers

Listings created on or that offer shipping to the U.S., North America, or worldwide automatically show up in the default search results on and at no extra charge. You don't need to use the international search visibility feature if you offer shipping to these locations.

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