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Promoting your item with listing upgrades

Our listing upgrades can help customize the appearance of your listings and attract more buyers to your items.

About listing upgrades
Here are some things to consider when selecting listing upgrades:
  • Fees vary depending on the listing upgrade, the selling format that you choose, and which eBay site you list on. For example, the Listing Designer fee for eBay Motors is higher than on To see how much each listing upgrade costs, see the fees for selling on eBay.

  • Most listing upgrades are flat fees, so it's a good idea to compare the fee to the value of your item. For example, you might promote your item differently if you list a modern edition of the book "The Wizard of Oz" for $15.00, than if you list a first edition in excellent condition for $1500.

  • You need to qualify for some upgrades.

  • As with listing fees, listing upgrade fees are charged at the time of listing and are nonrefundable.

    Note: Fees for eBay Stores, including listing upgrades, have a different fee structure.

Combining upgrades
Combine upgrades to promote your item at a discounted price.
  • Value Pack: Value Pack gives you essential listing upgrades including Gallery Plus, Subtitle, and Listing Designer, for less than if you paid for each individually.

Timing your listing
  • Scheduling your listings: Starting your listing at a specific time can be more convenient for you, and it can expose your listing to more buyers.

Getting your listing out there
  • Getting exposure on international sites: Attract more buyers from other countries by showing your item in search results on other eBay websites by using our international site visibility feature.

  • Listing in 2 categories: Reach more shoppers and generate more interest in your item by listing in 2 appropriate categories.

Making your listing stand out
  • Bold: Set your listing apart in search results by displaying your title in bold.

  • Gallery Plus: Attract buyers with a larger version of your listing picture in search results with Gallery Plus.

  • Subtitle: Add more descriptive and enticing information below the main title. This creates more interest and emphasizes your listing in search results (in List view). 

Presentation counts

eBay Motors listing upgrades

When you list in Motors category on or in Parts & Accessories, the following listing upgrades may be available. Check the fees for selling on eBay Motors for details on which upgrades are available and how much they cost.

10-Day duration: Extend your listing duration to 10 days.
21-Day duration: Extend your listing duration to 21 days.
Bold: Makes your title stand out in Motors site search results.
Border: Showcase your listing in Motors site search results with a colored border.
Buy It Now: Allow buyers to purchase the item right away at a set price without waiting for a listing to end.
Featured Plus!: Your item appears in the Featured Items section at the top of the search results page (for Motors site searches).
Gallery Plus: Enhance your items in one of the first places buyers see—search results.
Highlight: Your listing gets an eye-catching background to make it stand out in Motors site search results.
Listing Designer: Improve the visual appeal of your listing by adding an attractive theme. You can create a professional look and feel for your listing without using HTML.
Listing icons: Use listing icons, such as gift icons, to make your listings stand out in Motors site search results.
Picture services: Add pictures to your listing to increase sales, give your buyers a more accurate picture of what to expect, and distinguish your listing.
Picture Pack: Add extra pictures, zoom, and supersize pictures to your listing at a discounted fee.
Pro Pack: Make your listing stand out by selecting a package that includes Bold, Border, Highlight, and Featured Plus upgrades for a discount. (Available only for auction-style and fixed price vehicle listings.)
Scheduled listing: Starting your listing at a specific time can be more convenient for you, and it can expose your listing to more buyers.
Supersize pictures: Display larger, more detailed pictures in your listing.

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