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How do I change the name of my eBay Store?
Changing the name of an eBay Store
To change the name of your eBay Store:
Note: The name you choose determines your Store's URL (web site address). As part of creating your URL, we change all letters in your store name to lowercase, remove any special characters (apostrophes, spaces, &, $, etc.), and add hyphens between all words. For example, if your Store's name is "Fine Jewellery," your Store's URL is http://stores.ebay.com/fine-jewelry.
Tips and rules for Store names
Choose a name that immediately lets buyers know what you're selling. For example, a straightforward name like "Ben's Computers" will be more helpful to buyers than a less descriptive name. A straightforward Store name can also help search engines find your Store when buyers are looking for your items.
Your Store name also must follow these guidelines:
Your Store name can be your eBay username, as long as it meets these guidelines.
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