1 min article

Creating a listing

Creating a listing is the first step in getting your item in front of buyers. Depending on your needs, we have a range of tools and options to help make sure your listing ends in a sale.

Getting started

When listing your item, start by describing what you're selling. You can add photos, select the brand and physical details about the item, choose whether to use the auction or fixed price format, and set a price.

Finally select which shipping options will be available to the buyer, a return policy, and how you want to get paid.

We also recommend that you get to know our rules for sellers, our policies on prohibited and restricted items, and what's allowed and not allowed when listing and completing a sale.

Create a listing - opens in new window or tab

Item specifics

When filling in the specifics about your item, you'll find that some fields are required and some are not, depending on which category you're selling in. 

Item specifics may include brand, size, type, color, style, or other relevant info about the item you're selling.

We strongly recommend providing as many of these specifics as you can to ensure that your item gets maximum visibility on both eBay and external sites such as Google Shopping.

Product identifiers

Product identifiers are essentially unique codes that can be used to identify a specific product. Most new and refurbished branded items have product identifiers on their packaging.

These identifiers can include brand name, Global Trade Item Number (GTIN)—such as a Universal Purchase Code (UPC) or International Standard Book Number (ISBN)—and Manufacturer Part Number (MPN).

For more information about item specifics and product identifiers, see our Seller Center page.

Use the Optiseller eBay Aspect Finder tool to quickly identify and update your existing listings which are missing required and recommended item specifics. The tool is free to use until 31 December, 2020.

Our listing tools

Quick listing tool

If you're a casual seller, our quick listing tool - opens in new window or tab provides the core features you need to start selling, and will walk you through the listing process step-by-step.

If you want to see more options in the quick listing tool, such as reserve price, duration and schedule listing, here's how to enable them:

  1. At the top of the listing form, select Change listing preferences.
  2. Check the Enable more options box and Save.
  3. Select More options.

Business tool

If you're selling frequently, in bulk, or as a business, you may want to use our business tool which gives you more listing options such as buyer requirements, subtitles, combined shipping discounts and more.

Read our article on using the business tool for more information.

Seller Hub

As your sales on eBay grow, you may want to consider using Seller Hub, a central place for managing your eBay business. It's free, consolidates all our selling tools in one place, and has helpful data and recommendations to help grow your sales.

You can find more information in our article on Seller Hub.

You can save drafts of your listings to finish later. You’ll find your drafts on the Drafts page in My eBay, or on the Manage Drafts page in Seller Hub. You can save up to 250 drafts through the quick listing tool on eBay.ca and the eBay mobile app, and up to 5,000 through the single and bulk business tools in Seller Hub. Drafts expire after 30 days.

Completing your listing

Our guides below have useful information on how to add images and categories, set buyer requirements, make changes to your listing after it's live, and more. 

See all articles on completing a listing

Using the business tool

The business tool has a range of features not included in the quick listing tool.

Adding pictures to your listings

Learn how to choose, edit, upload, and manage the pictures you use in your eBay listings.

Adding a category to your listing

Find out how choosing the right category can help you reach the right buyers.

Creating listings with variations

Discover how to create a single fixed price listing that includes all the variations you offer, such as different colors and sizes.

How immediate payment works

Find out how requiring immediate payment can help when you're selling a time-sensitive item.

Setting buyer requirements

Learn how to manage who can bid on, or buy, your items.

Creating 1-day listings

If you're selling something time-sensitive, such as food or holiday packages, 1-day listings can help you find a buyer quickly.

Bulk listings

If you've got more than one of the same item available for sale, use eBay bulk listings to make all your stock available at once.

Selling templates

Find out how using listing templates can help simplify the listing creation process.

Revise a listing

Learn how when changes you can make to a live listing, and when you can make them. 

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