1 min article

Creating a listing

Creating a listing is the first step in getting your item in front of buyers. Depending on your needs, we have a range of tools and options to help make sure your listing ends in a sale.

Getting started

When listing your item, start by describing what you're selling. You can add photos, select the brand and physical details about the item, choose whether to use the auction or fixed price format, and set a price.

Finally select which shipping options will be available to the buyer, a return policy, and how you want to get paid.

We also recommend that you get to know our rules for sellers, our policies on prohibited and restricted items, and what's allowed and not allowed when listing and completing a sale.

Create a listing - opens in new window or tab

Item specifics

When filling in the specifics about your item, you'll find that some fields are required and some are not, depending on which category you're selling in.

Item specifics may include brand, size, type, color, style, or other relevant information about the item you're selling.

We strongly recommend providing as many of these specifics as you can to ensure that your item gets maximum visibility on both eBay and external sites such as Google Shopping.

If your active listings are missing the correct item specifics, you can use the Seller Hub Download/Upload file tool to quickly update them in bulk.

Simply download an excel copy of your active listings, update the necessary fields, and upload the file again.

Add item specifics to active listings using the Download/Upload tool

  1. On the Active listings page - opens in new window or tab, select Download - Missing required or recommended item specifics.
  2. Open the file and closely review the Instructions tab.
  3. Choose from the available values in drop-down menus or add your own values.
  4. Once you’ve completed your updates, save the Excel file in CSV format. Excel may give a warning that you can only save the worksheet you are on - make sure you’re viewing the sheet you’re trying to save.
  5. On the Active listings page, select Upload - Item specifics file.
  6. Select the CSV file you just saved to your computer and then it will begin the upload process.

Product identifiers

Product identifiers are essentially unique codes that can be used to identify a specific product. Most new and refurbished branded items have product identifiers on their packaging.

These identifiers can include brand name, Global Trade Item Number (GTIN)—such as a Universal Purchase Code (UPC) or International Standard Book Number (ISBN)—and Manufacturer Part Number (MPN).

For more information about item specifics and product identifiers, see our Seller Center page.

Our listing tools

Quick listing tool

If you're a casual seller, our quick listing tool - opens in new window or tab provides the core features you need to start selling, and will walk you through the listing process step-by-step.

If you want to see more options in the quick listing tool, such as reserve price, duration and schedule listing, here's how to enable them:

  1. At the top of the listing form, select Change listing preferences.
  2. Check the Enable more options box and Save.
  3. Select More options.

Business tool

If you're selling frequently, in bulk, or as a business, you may want to use our business tool which gives you more listing options such as buyer requirements, subtitles, combined shipping discounts and more.

Read our article on using the business tool for more information.

New listing tool

Across 2022, sellers will begin to see the option to try a new listing tool. The new tool features a clean design, improved listing features, and a unified listing experience across desktop and mobile web browsers.

Business sellers will be opted in first but eventually all sellers will have access to the tool. If you've been opted in to using the new tool, you'll see a link to Try the new listing tool at the top of the Create a listing page.

Eventually, the quick listing tool and the business tool will be completely replaced by the new listing tool. In the meantime, if you would prefer to switch back to the tool you were previously using, you can select Switch to classic view from the top of the page.

Seller Hub

As your sales on eBay grow, you may want to consider using Seller Hub, a central place for managing your eBay business. It's free, consolidates all our selling tools in one place, and has helpful data and recommendations to help grow your sales.

You can find more information in our article on Seller Hub.

Tip
You can save drafts of your listings to finish later. You’ll find your drafts on the Drafts page in My eBay, or on the Manage Drafts page in Seller Hub. You can save up to 250 drafts through the quick listing tool on eBay.ca and the eBay mobile app, and up to 5,000 through the single and bulk business tools in Seller Hub. Drafts expire after 30 days.

Completing your listing

Our guides below have useful information on how to add images and categories, set buyer requirements, make changes to your listing after it's live, and more. 

See all articles on completing a listing

Using the business tool

The business tool has a range of features not included in the quick listing tool.

Using the new listing tool

The new listing tool combines the best features of the quick listing tool and the business tool.

Adding pictures to your listings

Learn how to choose, edit, upload, and manage the pictures you use in your eBay listings.

Adding a category to your listing

Find out how choosing the right category can help you reach the right buyers.

Creating listings with variations

Discover how to create a single fixed price listing that includes all the variations you offer, such as different colors and sizes.

How immediate payment works

Find out how requiring immediate payment can help when you're selling a time-sensitive item.

Setting buyer requirements

Learn how to manage who can bid on, or buy, your items.

Creating 1-day listings

If you're selling something time-sensitive, such as food or holiday packages, 1-day listings can help you find a buyer quickly.

Bulk listings

If you've got more than one of the same item available for sale, use eBay bulk listings to make all your stock available at once.

Selling templates

Find out how using listing templates can help simplify the listing creation process.

Revise a listing

Learn how when changes you can make to a live listing, and when you can make them. 

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