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      10 min article

      eBay Live policy

      eBay Live shopping events enable sellers to showcase and offer items for sale to buyers through livestreaming. We want to keep our community safe for all, so we have some rules and guidelines about what activity is allowed on eBay Live.

      eBay Live is not available to residents of Quebec.

      What is the policy?

      All activities and content on eBay Live are required to follow this policy, all eBay rules and policies, the eBay User Agreement and all applicable laws, as well as respect the rights of third parties.

      This policy outlines what content, behavior, and items are allowed on eBay Live to help ensure a safe and trusted experience for everyone.

      It includes guidance on:

      Prohibited conduct for all participants

      Any conduct during a live event that involves serious harm, threats to safety, or explicit violations that may put individuals or the community at risk is considered an active, high-risk situation. eBay may take immediate action to protect hosts, participants, and viewers, including ending a livestream or contacting appropriate emergency services.

      Violence and threats

      We do not allow content that promotes, depicts, or facilitates violence or harm during eBay Live events. This includes but is not limited to:

      • Threats or statements expressing intent to harm any individual or group, whether direct or implied
      • Encouraging, glorifying, or advocating violence against people or animals
      • Depictions of real-world violence, including assault, torture, execution, or other serious harm
      • The use or display of weapons in a way that suggests intent to harm others
      • Instructions or guidance on using weapons or other means to cause harm
      • Content that recreates or simulates violent acts in a realistic or harmful manner within the livestream environment
      Terrorism and violent extremism

      We do not allow content that promotes, supports, or is affiliated with violent terrorist organizations, individuals, or ideologies. This includes but is not limited to:

      • Praise, advocacy, or positive language towards terrorist groups, actors, or their actions
      • Displaying or using symbols, slogans, or imagery associated with terrorist movements in a supportive context
      • Attempts to recruit, fundraise, or direct others to join or support terrorist causes
      • Promoting or endorsing violence tied to terrorist ideologies, including calls for systemic harm or exclusion of groups
      • Providing guidance or instructions for creating weapons or harmful devices intended to support violent activity
      Hate speech

      We do not allow content that promotes, expresses, or supports hatred, harassment, or discrimination towards individuals or groups. This includes, but is not limited to:

      • Language or behavior that is hateful, degrading, or dehumanizing
      • Supporting, advocating, or justifying violence against any individual or group
      • Use of hateful symbols, imagery, or gestures
      • Mockery or contempt directed at protected groups or individuals based on/regarding protected characteristics
      • Praise, promotion, or alignment with organizations or ideologies that promote hate or discrimination

      This policy applies to content targeting individuals or groups based on characteristics such as age, color, disability, ethnicity, religion, national origin, sex, gender, gender identity, sexual orientation, serious medical condition, or other similar protected attributes.

      Learn more in our Member-to-member contact policy.

      Profanity

      We do not allow severe or explicit profanity during live events. This includes highly offensive or vulgar language, as well as slurs or terms associated with hate speech, even when partially censored or altered. Mild or casual profanity is discouraged but may be permitted, provided it is not excessive, targeted, or used in a harmful or abusive manner. This includes but is not limited to:

      • Using slurs or hate speech, even if partially censored
      • Directing explicit profanity at a buyer, seller, or anyone participating in or assisting with the eBay Live event
      • Repeated or aggressive swearing that creates a hostile environment
      • Graphic or highly vulgar language meant to shock or offend

      Learn more in our Threats and offensive language policy and our Member-to-member contact policy.

      Harassment

      We do not allow harassment, bullying, or abusive behavior targeting individuals or groups. This includes but is not limited to:

      • Repeated or unwanted targeting, including messages or behavior intended to intimidate, degrade, or disrupt
      • Sexual harassment, including unwanted sexual comments, advances, or innuendo about a person's body, appearance, or perceived preferences
      • Sharing or threatening to share non-consensual content
      • Impersonation or misrepresentation intended to harm or harass others
      • Coordinated or targeted attacks, including using multiple accounts, or directing others to disrupt a stream
      • Abuse of platform features to target or interfere with other users (for example, submitting false reports, or bidding with intent to disrupt)
      • Blackmail, coercion, or threats, including attempts to disrupt or interfere with a livestream, such as hacking, swatting, or other actions intended to interrupt or harm the broadcast or its participants

      Learn more in our Member-to-member contact policy.

      Self harm

      We do not allow content that promotes, depicts, or encourages self-harm, suicide, or other behaviors that pose a serious risk to personal safety during live events. This includes but is not limited to:

      • Showing or preparing for acts of harm
      • Expressing intent to harm oneself
      • Encouraging or supporting self-harm or self-destructive behavior
      • Glorifying, normalizing, or romanticizing suicide, self-harm, dangerous drug use
      • Sharing graphic or detailed depictions of self-harm
      • Depicting or encouraging substance use in a way that presents a serious risk to personal safety, including excessive consumption, misuse, or use in combination with other harmful behaviors
      Youth safety

      We do not allow content that exploits, sexualizes, or endangers minors, including content where individuals appear to be under 18, whether real or fictional. This includes but is not limited to:

      • Depictions of minors in a sexualized or suggestive manner, including partial nudity or focus on body parts
      • Content that portrays minors in inappropriate or exploitative contexts, regardless of whether they are fully clothed
      • Sexualized or explicit depictions of characters with childlike or adolescent features
      • Any form of physical or psychological abuse involving a minor
      • Content showing minors participating in dangerous or illegal activities
      • Promotion or encouragement of unsafe challenges or behaviors that could put minors at risk
      Sexually explicit content and nudity

      We do not allow nudity, sexual activity, sexually suggestive content, sexualized presentation, or fetish-oriented content intended to drive engagement during live events. This includes but is not limited to:

      • Visible genitalia, anus, or female nipples/areola, including through sheer or revealing clothing
      • Sexual acts or simulated sexual activity, including audio that implies sexual activity
      • Arousal or explicit sexual display, even when clothed
      • Prolonged or deliberate focus on intimate body parts
      • Use or display of sex toys in a sexual manner beyond what is allowed under our Adult items policy
      • Sexual solicitation or promotion of off-platform adult content
      • Sharing or threatening to share non-consensual sexual content
      • Using products, objects, packaging, body positioning, or behavior in a way that simulates, implies, or promotes sexual or fetish-oriented interactions
      • Creating or promoting content primarily intended to appeal to sexual or fetish interests rather than to showcase or sell a product
      • Repeated focus on body positioning, movement, or interaction with objects that is unrelated to the item being sold and presented in a sexualized or fetish-oriented manner
      • Selling or promoting items that are presented in a way that suggests intimate, sexual, or fetishized contact

      Content may be removed based on its overall context and presentation, even when no nudity or explicit sexual activity is shown.

      Personal information

      We do not allow the display or sharing of personal or sensitive information during eBay Live events. This includes addresses, identification documents, financial information, or any content that exposes or threatens to expose someone's private information through doxxing.

      Learn more in our Contact information sharing policy.

      Scams and off-platform transactions

      We do not allow attempts to move transactions off-platform, share contact or payment information to bypass eBay, or engage in deceptive or unsafe transaction practices during live events. This includes but is not limited to:

      • Offering to buy or sell items outside of eBay
      • Directing users to complete purchases through other websites, platforms, or services
      • Using information obtained through eBay to conduct transactions off-platform
      • Promoting external listings, catalogs, or inventory for purchase outside of eBay
      • Misusing platform features or engaging in behavior intended to deceive or defraud other users
      • Encouraging users to visit external sites or platforms to participate in services related to sexual activity
      • Sharing or requesting contact or payment information in chat or during an eBay Live event before a transaction is complete. This includes:
        • Name
        • Address
        • Phone number
        • Email address
        • Bank details
        • Payment information
        • Instant messenger ID

      Learn more in our Offering to buy or sell outside of eBay policy.

      Spam

      We do not allow spam, unsolicited promotions, or behavior that disrupts live events or interferes with a user's experience. This includes, but is not limited to:

      • Repeated or excessive messaging, including flooding chat with text, emojis, or copy-paste text
      • Posting unsolicited or off-topic promotional content
      • Coordinating with others to overwhelm chat or deliberately derail a live event
      • Sharing misleading or false information to interfere with participation or bidding
      • Directing users to external websites or off-platform channels

      Content or behavior intended to degrade the eBay Live experience, disrupt hosting, or interfere with normal participation may be treated as spam and is subject to enforcement.

      Learn more in our Spam policy and our Member-to-member contact policy.

      Shill bidding

      Shill bidding is prohibited on eBay and occurs when someone bids on an item to artificially increase its price, desirability, or search standing. When someone bidding on an item knows the seller, they might have information about the seller's item that other shoppers aren't aware of. This could create an unfair advantage or cause another bidder to pay more than they should. Learn more in our Shill bidding policy.

      What can and can't be sold on eBay Live

      Sellers may only list items that comply with eBay's Prohibited and restricted items policies and fall within categories approved for eBay Live. Available categories may change over time, so sellers are responsible for ensuring their listings remain within currently permitted categories.

      Prohibited on eBay Live

      The following items are not permitted to be sold on eBay Live, unless the seller has received prior written approval from eBay:

      • Baby gear and essentials including safety, feeding, diapering, nursery items, strollers, car seats, toys
      • Gift Cards & Coupons:
        • Gift cards
      • Health & Beauty:
        • Sexual wellness items
      • Real Estate
      • Sporting Goods:
        • Firearm parts & accessories
        • Tactical & duty gear, including body armor
      • Other:
        • Items which require age verification under applicable laws, including but not limited to alcohol
        • Products displaying nudity
        • Micromobility devices, including e-scooters, e-bikes, and hoverboards
        • Single use batteries, hearing aid batteries, rechargeable batteries
      Restrictions on eBay Live

      The following items may be listed on eBay Live only under specific conditions:

      • Health & Beauty:
        • Vitamins and supplements
        • Over-the-counter (OTC) medicines
        • Personal care blades
      • Home & Garden:
        • Tool-related blades
        • Culinary blades
        • Smoke and gas detectors
        • Pesticides
      • Business & Industrial:
        • Tool-related blades, including saws and saw blades
        • Culinary blades
        • Smoke and gas detectors
        • Pesticides
      • Sporting Goods:
        • Knives and bladed items. Please see the Knives policy for shipping restrictions
      • Motors Parts & Accessories:
        • Tuning devices and software
        • Airbags
      • Other:
        • Tickets and experiences
        • Crafting blades
        • Collectibles and antiques that include blades
        • Pet supplies that are pesticides

      Listing requirements for restricted items:

      • Sellers must create complete, ready-to-purchase listings when selling these items on eBay Live. Placeholder or incomplete listings are not allowed
      • Items must be located in the country where the seller is registered and must only be shipped domestically
      • Items must be listed in the appropriate category
      Chance listings

      We do not allow chance-based items or sales during eBay Live events. This includes, but is not limited to:

      • Offering or promoting contests, lotteries, raffles, or random drawings
      • Conducting sales that provide an opportunity to win an item rather than receive a clearly defined purchase

      The following formats are allowed on eBay Live when they comply with applicable eBay policies. These include, but are not limited to:

      • Bonuses, provided identical bonuses are given to all buyers
      • Mystery boxes or grab bags under the following conditions:
        • The description of the mystery box or grab bag provides general, accurate information about what is included
        • The description of the mystery box or grab bag does not single out items with monetary or collector's value unless they are included with every purchase

      The following formats are only allowed when conducted by pre-approved sellers and in compliance with eBay requirements. These include, but are not limited to:

      • Hosting case breaks, box breaks, or pack breaks. Buyers must receive the full pack, box, or slot purchased
      • Running giveaways or sweepstakes through an official eBay Live partnership

      See our Chance listings policy for more information.

      Learn more about case breaks on eBay - opens in new window or tab.

      Required selling information

      Sellers must ensure that all information presented during a live steam and in listings is accurate, complete, and not misleading. This includes, but is not limited to:

      • Providing accurate details about item condition, authenticity, pricing, and availability
      • Clearly communicating all legally required pre-contract information and disclosures to buyers
      • Ensuring listings are complete and ready for purchase at the time they are presented
      • Maintaining consistency between the listing and what is shown or stated during the live event
      • Sellers must not display or represent viewership using bots or other non-authentic methods

      Seller conduct during eBay Live events

      Multistreaming

      eBay Live events may not be simultaneously streamed on other live-commerce platforms, but may be simultaneously streamed on non-auction platforms, such as Twitch, YouTube, or Instagram.

      Manipulation of livestream metrics

      We do not allow the manipulation of livestream engagement or performance metrics. This includes any attempts to artificially inflate or misrepresent activity on a stream. Examples of not permitted behavior include:

      • Artificially increasing viewer counts, bids, or engagement through bots, fake accounts, or coordinated activity
      • Encouraging others to inflate engagement metrics in a misleading or deceptive way
      • Misrepresenting the number of viewers, bidders, or level of interest in a stream or item
      • Creating or participating in fake bidding or engagement to drive up prices or create false demand. Learn more in our Shill bidding policy.
      Intellectual property – music, sounds, video clips, and images

      Unauthorized use of intellectual property during eBay Live events is not allowed. Intellectual property can be infringed upon in the video and audio of the eBay Live event, as well as in the chat interface during the event.

      Sellers may only play music or sounds, or display images or videos, to which they own the rights or have explicit, written consent to use on eBay Live. Any unauthorized use of music, sounds, videos, or images may result in the removal of a listing, stream, or post-live replay.

      Event images, including the thumbnail, must not infringe third-party rights and must follow all eBay policies, including our Images, videos and text policy.

      If you are an intellectual property rights owner and an item or listing infringes on your intellectual property rights, you can report the listing - opens in new window or tab.

      Examples of content that's not permitted include:

      • Counterfeit products (displaying or selling such products in images or videos)
      • Encouraging infringement in a livestream
      • Infringing on intellectual property rights such as copyright, design rights, or patent rights in a livestream
      • Violating a rights owner's right of publicity in a livestream

      See our Intellectual property policy, Counterfeit item policy, and Enabling infringement policy for more information.

      False or misleading claims

      We do not allow false, misleading, unsubstantiated, or deceptive claims during live events. This includes, but is not limited to:

      • Making inaccurate or unsupported statements about an item's pricing, availability, authenticity, condition, value, or performance
      • Describing an item as "limited edition," "exclusive," or "rare" unless the claim is accurate and can be supported by reliable evidence
      • Claiming an item is authentic, certified, or officially licensed when it's not
      • Misrepresenting an item's brand, origin, age, or production history
      • Falsely claiming an item is in short supply or creating artificial urgency
      • Making misleading or unsubstantiated health-related claims, including:
        • Claims of guaranteed or immediate health outcomes
        • Statements that exaggerate effectiveness beyond supported evidence
        • Medical claims (no "diagnose/treat/cure/prevent")
      Substance consumption

      We do not allow content that promotes, depicts, or encourages substance abuse or unsafe consumption during live events. This includes, but is not limited to:

      • Consuming or appearing to consume substances in a way that suggests intoxication or impairment
      • Displaying substances, paraphernalia, or branding commonly associated with drug use in a promotional or encouraging context
      • Promoting, encouraging, or normalizing excessive or unsafe substance use
      • Misuse of prescription or over-the-counter medications, or consumption of substances not intended for human use

      This applies to alcohol, tobacco and nicotine products, cannabis, illegal drugs, and other substances where use may pose a risk to health or safety.

      Camera framing and clear listings

      Buyers need to know exactly what they are purchasing, so sellers should follow this policy to help increase the chances buyers enjoy their streams and prevent misunderstandings:

      • When performing trading card pack rips, case breaks, and any opening or unboxing activity, all products must stay within the camera frame of the broadcast and be clearly visible at all times while being opened
      • Show all angles and appropriate close-ups to ensure buyers can identify the product. Any distinguishing characteristics and the item's condition must be visible before the product leaves the camera frame. If applicable, also show any labeling or warning signs attached to the product and/or product packaging.
      • Avoid generic and placeholder listings that do not describe what is being sold. Although generic listings are not prohibited, if a buyer claims that they didn't receive the correct item or that it was not as described in the listing, sellers may be required to accept a return
      • Don't alter what's being offered during the stream so that it no longer matches the original eBay listing
      Inactive or abandoned streams

      eBay Live is designed to be an interactive, real-time experience, and streams must remain active and hosted at all times. To support this, we will automatically end a stream after 60 minutes of inactivity, except for case break sellers. A stream may be considered inactive or abandoned if:

      • The host is not visible or speaking for several minutes
      • An empty or placeholder screen is displayed
      • The broadcast keeps running after the presentation ends
      • The host fails to provide meaningful product discussion or engagement for an extended period
      Advertising/promotions

      Don't make any statements, during the live event or elsewhere, which could mislead buyers about the true price, nature, or characteristics of your product.

      Sellers may not conduct promotions, giveaways, competitions, or similar activities unless explicitly approved by eBay in advance.

      Conduct guidance for buyers

      Keep your account information up to date

      Make sure your contact details in your eBay account are current. Accurate information helps to facilitate effective communication between buyers, sellers, and eBay.

      Commitment to purchase

      When you place a bid or select "Buy It Now", you're entering into a binding agreement to purchase the item. If you win an eBay Live auction, eBay will automatically charge your payment method as soon as the auction ends. If the payment is unsuccessful, the seller may cancel the order.

      Buyers who have excessive unpaid items or canceled orders may have limits imposed on their account, or lose their buying privileges. Learn more in our Unpaid item policy.

      Cancellations and returns

      Cancellations aren't allowed for eBay Live purchases, and you can't return an item if you've changed your mind.

      Once you've received your item, you may be covered by eBay Money Back Guarantee - opens in new window or tab if the item is different from what was described by the seller or in the livestream.

      Understanding listings

      Pay careful attention to the item descriptions, and review the shipping details and all seller terms before you commit to buy, in order to avoid any misunderstandings.

      Appropriate use of feedback

      Our community expects honest, transparent feedback. We allow buyers to share their experiences with the community but will remove harmful or irrelevant comments and images. Learn more in our Feedback policy.

      Unwelcome and malicious buying

      Actions intended to disrupt a seller's business or manipulate listings, such as bidding without intent to purchase, are not allowed. Learn more about our rules and policies for buyers.

      Seller-controlled restrictions

      eBay sellers have the ability to set restrictions on who can bid on or purchase their items. They can block specific buyers, or establish buyer requirements based on certain criteria. For example, sellers may restrict buyers whose primary shipping address is in an area they do not ship to, or those with a history of unpaid items or order cancellations.

      eBay Live sellers have access to content moderation features when hosting an eBay Live event. This enables sellers to, for example, block or remove chats of users, or mute a user in live chat so the chat is not visible to others. eBay may choose to block or restrict users who have a history of being blocked or restricted by eBay sellers from participating in eBay Live events.

      How this policy is enforced

      eBay Live activity may be monitored by eBay, and other eBay users may report content or activity that doesn't follow this policy.

      Activity on eBay is required to follow this policy, the eBay User Agreement and all applicable laws, as well as respect the rights of third parties. If it doesn't, eBay may take action consistent with applicable laws and the eBay User Agreement, and may even be legally required to do so. Such actions may include, as an example only: issuing a warning, ending a stream, removing the seller's authorization to participate in eBay Live, removal of listings, delisting replays from public viewing, restricting selling activity, restricting buying activity, restricting your ability to use eBay's messaging system or eBay Live chat, or account suspension.

      We conduct both automated and manual sweeps on eBay Live. If we are alerted to or become aware of the presence of any content on eBay Live which we believe to be in breach of eBay policies (including illegal content prohibited by eBay policies), we will swiftly take down such content (including any eBay Live replays published on the eBay site). As an eBay Live user, you are responsible for the content you upload. We may at any time, without prior notice, remove part or all of your content from eBay Live if we believe that it does not comply with eBay policies.

      Why does eBay have this policy?

      The eBay Live policy helps buyers and sellers understand what activity is allowed on eBay Live in order to support a safe, trusted, and respectful community experience, and to ensure the integrity of interactions across the platform.

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