You can set up two different types of advertising campaigns:
- Promote your listings - Drive sales by putting your listings in front of relevant buyers with access to ad placements
- Promote offsite - Highlight your eligible listings on popular external channels, like Google
You can access these advertising tools from the Advertising tab in Seller Hub. Once a campaign is active, you can monitor and update your campaign on the Advertising dashboard.
Tip
You must meet certain eligibility requirements to use eBay Advertising, such as having an eBay account in good standing and maintaining high seller performance ratings. Some advertising solutions require you to have an active eBay Store subscription.
With Promoted Listings, you have:
- Access to ad placements that can increase your listings’ visibility to reach more buyers and drive sales
- Flexibility and controls to match your business goals
- A simple-to-use platform to create and manage your campaign
With Promoted Offsite, you can:
- Capture a wider audience of interested buyers and drive more traffic to your listings
- Get in front of buyers who are already searching for the types of items you’re selling
- Save time with easy-to-launch campaigns that promote all of your eligible listings in just a few clicks
You’ll only pay for clicks on your ads.