4 min article

Promoted Listings

You can use Promoted Listings to give greater exposure to the items you're selling. You can get your listing in front of more buyers, and you're only charged for the ad if it's helped your item sell.

Promoted Listings is available to all sellers in good standing with recent sales activity.

Promoted Listings

You can promote your listings using the business tool, My eBay - opens in new window or tab, Seller Hub - opens in new window or tab or the Promoted Listings dashboard - opens in new window or tab.

To create a Promoted Listings campaign using the business tool:
  1. At the bottom of the Listing details page, check the Sell it faster - Promoted Listings box.
  2. Select an ad rate.
  3. From the Select a campaign dropdown menu, choose an existing campaign or a new campaign.
  4. Select List item.
To promote individual listings from the Seller Hub Active Listings - opens in new window or tab page:
  1. Select the Promote listing bubble under the listing title or select the Edit dropdown beside any listing with the Promote listing bubble, then select Promote listing.
  2. Select Promote.
  3. Set an ad rate.
  4. Select an existing campaign or create a new one.
  5. Select Promote.
To promote listings in bulk from your Seller Hub Active Listings - opens in new window or tab page:
  1. Check the boxes next to the listings you want to promote, or check the box at the top of your listings to select up to 200 listings at once.
  2. Select the Sell it faster dropdown above your listings and then select Promoted Listings.
  3. Use the trending ad rate or select Advanced options to adjust ad rates or set a maximum ad rate.
  4. Select an existing campaign or create a new one.
  5. Select Promote.
To create a Promoted Listings campaign using the Promoted Listings dashboard - opens in new window or tab:
  1. Select Create new campaign.
  2. Choose either Select listings individually (up to 500 listings) or Select listings in bulk (up to 50,000 listings).
  3. We'll take you through the process – selecting which listings to promote, choosing how much you'd like to pay for the ads, and then reviewing and launching your campaign.

Selecting your Promoted Listings individually

If you choose to Select listings individually from the Promoted Listings dashboard, here's what to do next:

  1. Select the listings you want to promote - you can filter your listings based on criteria such as category, price and quantity.
  2. Set your own ad rate or select Apply trending rate. The trending rate is the average ad rate, set by sellers, for similar items that have sold through Promoted Listings.

Creating your Promoted Listings in bulk 

If you choose Select listings in bulk from the Promoted Listings dashboard, you'll be given two options; Help me select my listings or I'll upload my listings in a CSV file.

If you choose Help me select my listings:
  1. Check the boxes beside the eBay categories or Store categories that you want to promote.
    • We'll promote all listings in the categories you select (e.g. Coins – category)
    • If you check the "Include all recommended listings" box we will promote all recommended listings as well, even if those recommended listings are not in the categories you selected
    • Any listings that are already being promoted in another campaign will not be included
  2. Set your ad rates for each item. You can choose from the following options:
    • Exceed trending rates by X% - ad rates will be set to trending rate + the selected percentage for each listing
    • Apply a single rate to all listings - the same ad rate will be applied to all listings. This is a good option if you have a strict maximum rate you want to pay
    • I will set my own ad rates - You choose the ad rate for each item individually by downloading the campaign file, editing ad rates, then uploading to eBay as a .csv file
  3. Review and launch your campaign.
If you choose I'll upload my listings in a CSV file:
  1. Prepare a .csv file with the item IDs that you wish to promote in column A, and the ad rates for each item in Column B.
  2. Upload the file. (See file format specifications below).

You can also edit your listings in bulk using a .csv file. Here's how: 

  1. Select Actions next to the campaign you want to edit.
  2. Download the campaign file and include trending ad rates.
  3. Make your changes to the .csv file and save the updated file. 
  4. Upload the file.
  5. Review and launch your campaign.

File format

  • The file needs to be in .csv format
  • You can add up to 25,000 Item IDs in one file
  • Ad rates can be provided in 0.1% increments.
  • Item IDs need to be in number format with no decimal points
  • Do not use the "%" sign
  • Large files may take up to an hour to upload

Any changes you make to your listing will automatically appear in your ad.

For more information, see our video on Promoting your listings in bulk - opens in new window or tab .

You can monitor the performance of your Promoted Listings in the Promoted Listings dashboard - opens in new window or tab.

Promoted Listings fees

You choose how much you want to pay for your Promoted Listings – we call this the ad rate. The Promoted Listings system chooses which listings to show and where, based on the listing's relevancy to buyer search, quality of the listing, ad rate, and other factors.

Here's how the fees work:

  • You choose an ad rate from 1% or more of the item's sale price. The higher the ad rate, the higher the possibility of ad placement, leading to increased visibility
  • Trending rates are calculated based on ad rates for similar items sold via Promoted Listings.
  • You will only be charged when a buyer clicks on one of your ads and then buys that item within 30 days
  • The ad fee is based on the ad rate you chose
  • Ad fees are shown on your seller invoice

Visit our Seller Centre to learn more about Promoted Listings.

Promoted Listings FAQs

What if someone looks at my promoted listing but doesn't buy the item right away?

If a buyer clicks on your promoted listing, we only charge the ad fee if they buy your item within 30 days.

Am I charged multiple fees if a buyer clicks on my promoted listing multiple times?

No. You are charged the fee that applied when the buyer first clicked on your promoted listing within the 30-day window.

What fee am I charged if I revise my listing and change the ad rate?

You will be charged whichever ad rate was active when the buyer first clicked on your promoted listing within the 30-day window. 

What happens if I accept a best offer?

If you accept a Best Offer price from a buyer who clicked on that listing through Promoted Listings, you’ll be charged an ad fee based on the final sale price.

Where will my Promoted Listings ad appear?

Promoted Listings will appear in prominent placements across eBay, including the search results page and related items section. Listings will only be promoted on the eBay site of the country you listed in, even if they feature international shipping.

Can listings be promoted on multiple eBay sites?

To promote listings on another eBay site (e.g. ebay.co.uk), login to that eBay site and create campaigns using that site’s local Promoted Listings tools.

How do I find out how my campaigns are performing?

For detailed metrics on how your campaigns are performing, go to your Promoted Listings Dashboard - opens in new window or tab. From here you can monitor:

  • Impressions: The number of times buyers viewed your promoted listing
  • Clicks: The number of times buyers clicked your promoted listing
  • Sold: The number of promoted items purchased within 30 days of a click on your promoted listing

From your Sales report - opens in new window or tab page, you can also monitor:

  • Ad fees: The fees based on the ad rates set for your items
  • Sales: Amount sold within 30 days of a click on your promoted listing

Promoting your listing makes it stand out with higher placements in search results, increasing your items' visibility and likelihood of being sold.

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