4 min article

Promoted Listings

You can use Promoted Listings to give greater exposure to the items you're selling. You can get your listing in front of more buyers, and you're only charged for the ad if it's helped your item sell.

Promoted Listings is available to Above standard and Top rated sellers with recent sales activity.

Promoted Listings

You can promote your listings using the business tool, My eBay - opens in new window or tab, Seller Hub - opens in new window or tab or the Promoted Listings dashboard - opens in new window or tab.

To create a Promoted Listings campaign using the business tool:
  1. At the bottom of the Listing details page, check the Sell it faster - Promoted Listings box.
  2. Select an ad rate.
  3. From the Select a campaign dropdown menu, choose an existing campaign or a new campaign.
  4. Select List item.
To promote individual listings from the Seller Hub Active Listings - opens in new window or tab page:
  1. Select the Promote listing bubble under the listing title or select the Edit dropdown beside any listing with the Promote listing bubble, then select Promote listing.
  2. Select Promote.
  3. Set an ad rate.
  4. Select an existing campaign or create a new one.
  5. Select Promote.
To promote listings in bulk from your Seller Hub Active Listings - opens in new window or tab page:
  1. Check the boxes next to the listings you want to promote, or check the box at the top of your listings to select up to 200 listings at once.
  2. Select the Sell it faster dropdown above your listings and then select Promoted Listings.
  3. Use the suggested ad rate or select Advanced options to adjust ad rates or set a maximum ad rate.
  4. Select an existing campaign or create a new one.
  5. Select Promote.
To create a Promoted Listings campaign using the Promoted Listings dashboard - opens in new window or tab:
  1. Select Create new campaign.
  2. Choose either Select listings individually (up to 500 listings) or Select listings in bulk (up to 50,000 listings).
  3. We'll take you through the process – selecting which listings to promote, choosing how much you'd like to pay for the ads, and then reviewing and launching your campaign.

Selecting your Promoted Listings individually

If you choose to Select listings individually from the Promoted Listings dashboard, here's what to do next:

  1. Select the listings you want to promote - you can filter your listings based on criteria such as category, price and quantity.
  2. Choose your ad rate strategy - Suggested ad rates are applied by default. If you want to change strategy, select Change your ad rate strategyand choose one of these options:
    • Apply suggested ad rates. Suggested ad rates are tailored to each of your listings, to help you find the optimal balance between cost and performance
    • Adjust suggested ad rates. Choose a percentage below or above the suggested ad rate and/or add an ad rate cap to your listings
    • Apply single ad rate. Choose an ad rate to apply to all your listings
    • Select the toggle in the Ad rate column. Apply individual ad rates between 1% - 100% to a specific listing by moving the slider or by using the controls by the input box

Creating your Promoted Listings in bulk 

If you choose Select listings in bulk from the Promoted Listings dashboard, you'll be given two options; Help me select my listings or I'll upload my listings in a CSV file.

If you choose Help me select my listings:
  1. Check the boxes beside the eBay categories or Store categories that you want to promote.
    • We'll promote all listings in the categories you select (e.g. Coins – category)
    • If you check the "Include all recommended listings" box we will promote all recommended listings as well, even if those recommended listings are not in the categories you selected
    • Any listings that are already being promoted in another campaign will not be included
  2. Choose your ad rate strategy for all listings in your campaign. You can choose from the following options:
    • Apply suggested ad rates. Suggested ad rates are tailored to each of your listings, to help you find the optimal balance between cost and performance
    • Adjust suggested ad rates. Choose a percentage below or above the suggested ad rate. If you have a strict maximum rate you want to pay, you can also set an ad rate cap
    • Apply single ad rate. Choose an ad rate to apply to all your listings
    • Set individual ad rates. Upload a .csv file with the item IDs that you wish to promote in column A and the ad rates for each item in Column B
  3. Review and launch your campaign.
If you choose I'll upload my listings in a CSV file:
  1. Prepare a .csv file with the item IDs that you wish to promote in column A, and the ad rates for each item in Column B.
  2. Upload the file. (See file format specifications below).

You can also edit your listings in bulk using a .csv file. Here's how: 

  1. Select Actions next to the campaign you want to edit.
  2. Download the campaign file and include suggested ad rates.
  3. Make your changes to the .csv file and save the updated file. 
  4. Upload the file.
  5. Review and launch your campaign.

File format

  • The file needs to be in .csv format
  • You can add up to 25,000 Item IDs in one file
  • Ad rates can be provided in 0.1% increments.
  • Item IDs need to be in number format with no decimal points
  • Do not use the "%" sign
  • Large files may take up to an hour to upload
 

Any changes you make to your listing will automatically appear in your ad.

For more information, see our video on Promoting your listings in bulk - opens in new window or tab .

Tip
You can monitor the performance of your Promoted Listings in the Promoted Listings dashboard - opens in new window or tab.

Promoted Listings fees

You choose how much you want to pay for your Promoted Listings – we call this the ad rate. The Promoted Listings system chooses which listings to show and where, based on the listing's relevancy to buyer search, quality of the listing, ad rate, and other factors.

Here's how the fees work:

  • You choose an ad rate between 1% - 100% of the item's sale price. The higher the ad rate, the higher the possibility of ad placement, leading to increased visibility
  • Suggested ad rates are calculated based on a variety of factors such as item attributes, seasonality, past performance, and current competition for each of your listings
  • You will only be charged when a buyer clicks on one of your ads and then buys that item within 30 days
  • The ad fee is based on the ad rate you chose
  • Ad fees are shown in your payments tab or your seller invoice

Visit our Seller Centre to learn more about Promoted Listings.

Promoted Listings FAQs

What if someone looks at my promoted listing but doesn't buy the item right away?

If a buyer clicks on your promoted listing, we only charge the ad fee if they buy your item within 30 days.

 
Am I charged multiple fees if a buyer clicks on my promoted listing multiple times?

No. You are charged the fee that applied when the buyer first clicked on your promoted listing within the 30-day window.

 
What fee am I charged if I revise my listing and change the ad rate?

You will be charged whichever ad rate was active when the buyer first clicked on your promoted listing within the 30-day window. 

 
What happens if I accept a best offer?

If you accept a Best Offer price from a buyer who clicked on that listing through Promoted Listings, you’ll be charged an ad fee based on the final sale price.

 
Where will my Promoted Listings ad appear?

Promoted Listings will appear in prominent placements across the eBay network, including the search results page and related items section. Listings will only be promoted on the eBay network sites of the country you listed in, even if they feature international shipping.

 
Can listings be promoted on multiple eBay sites?

To promote listings on another eBay site (e.g. ebay.co.uk), login to that eBay site and create campaigns using that site’s local Promoted Listings tools.

 
How do I find out how my campaigns are performing?

For detailed metrics on how your campaigns are performing, go to your Promoted Listings dashboard - opens in new window or tab. From here you can monitor:

Impressions: The number of times your promoted listings have appeared on any eBay site

Clicks: The number of visits to a listing page from a promoted listing.

Sold: The number of promoted items purchased within 30 days of a click on your promoted listings

Ad fees: The total amount of fees incurred by items sold within 30 days of a click on your promoted listings

Sales: The amount of sales generated by promoted items sold within 30 days of a click on your promoted listings

CTR (Click-through rate): Clicks divided by Impressions. The CTR is the percentage of buyers who clicked on your promoted listings after seeing them.

Sales conversion rate: Sold divided by Clicks. The sales conversion rate is the percentage of promoted listings that are purchased after the buyer has clicked on them.

Average sold ad rate. Ad fees divided by Sales. This number represents the average ad rate for items sold within 30 days of a click on your promoted listings.

 

Promoting your listing makes it stand out with higher placements in search results, increasing your items' visibility and likelihood of being sold.

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