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Intellectual property and the VeRO program


We're committed to providing a safer place to buy and sell items, as well protecting intellectual property rights. Using intellectual property, such as copyrighted material and trademarks, in an unlawful way is considered infringement, which is against the law and eBay policies.

If you’d like to learn more about the laws and regulations protecting intellectual property, see the Canadian Intellectual Property Office website. All buyers and sellers on eBay need to make sure they're following all applicable laws and regulations.

Before listing items on eBay, be sure to read and follow our rules below and our Listing policies.

Rules that affect what you can list on eBay

Allowed in some situations

The following items are restricted or prohibited because they may infringe on intellectual property or other proprietary rights of third parties.

Not allowed

The following items aren't allowed on eBay.

Rules that affect how you can list items for sale

Allowed in some situations


  • Using someone else's picture or item description without their permission.

    Be sure you have permission to use pictures or product information created by someone else.


Not allowed

 In a listing, eBay members cannot:

  • Encourage or enable others to infringe copyrights, trademarks, or other intellectual property rights of third parties.

  • Improperly use eBay intellectual property including use of the eBay name or logo and linking to the eBay website.

eBay VeRO Program: Reporting listing violations

We created the Verified Rights Owner (VeRO) Program so intellectual property owners could report listings that infringe their intellectual property rights. It is in eBay’s interest to ensure that infringing items are removed from the site, as they erode the trust of our buyers and good sellers.

Here are some of our basic guidelines on what to do:

If you're an intellectual property rights owner

Only intellectual property rights owners can report eBay listings that infringe their copyright, trademark, or other intellectual property rights. If you are a rights owner, you can learn more about the VeRO program and file a report from the Reporting intellectual property infringements (VeRO) page.

If you're not the rights owner

Even if you're not the rights owner, you can still help by getting in touch with the owner and encouraging them to contact us.

Some rights owners who participate in the VeRO program have created a participant page so you can find out more about their products and legal positions. Though not all VeRO participants have a page, those that do can be found at our VeRO participant pages.

If your listing was removed

If you believe your listing was removed in error, learn more about how eBay protects intellectual property (VeRO).

Contact us

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