13 min article

Cookies, web beacons and similar technology ('Cookie Notice')

Your options at a glance:

All users: You can adjust the settings for the usage of first-party cookies (and similar technologies) for marketing purposes on the site AdChoice – eBay Advertising Preferences.

Users in the EEA: Users in the European Economic Area (EEA) can also determine whether they consent to the use of cookies and similar technologies for marketing purposes via the advertising preferences - opens in new window or tab.

Our Cookie Notice details all relevant information regarding the use of cookies, web beacons and similar technologies in connection to eBay's websites, applications, services, products and tools (hereinafter: 'Services') and your choice options in this regard. This Cookie Notice shall be read in conjunction with our User Privacy Notice and the information regarding cookies and similar technologies which the User Privacy Notice contains. This Cookie Notice is applicable regardless of how you access and make use of our Services, including access via mobile devices and apps.

This Cookie Notice is effective from July 22, 2020. See previous version of the Cookie Notice.

1. Information regarding the technologies we use

When you use our Services, we and authorized third-party providers make use of cookies and similar technologies. We make use of cookies and similar technologies which will not be saved on your device or which will only be saved on your device for as long as your browser is active (e.g. session cookies). Furthermore, we make use of cookies and similar technologies which will be saved on your device for a longer period (e.g. persistent cookies). Where possible, we take appropriate security measures to prevent unauthorized access to our cookies and similar technologies. A unique identifier (ID) ensures that only we and authorized third-party providers have access to data that has been collected by means of cookies and similar technologies.

The cookies and similar technologies used by us have various functions:

  • They can be (technically) necessary for the provision of our Services
  • They help us to technically enhance our Services (e.g. monitoring of error messages and loading times)
  • They help us to improve your user experience (e.g. by saving the font size and data entered into webforms)
  • They enable us to show you more relevant ads

Learn more

1.1 What are cookies, web beacons and similar technologies

1.1.1 Cookies

Cookies are small text files (typically made up of letters and numbers) which are placed in the memory of your browser or device when you make use of our Services, in particular when you visit our website or when you open a message. Cookies allow for a recognition of a specific device or browser. There are different types of cookies:

  • Session cookies (also called session-based cookies) expire at the end of your session (e.g. when closing your browser window) and enable the entity using them to track your activities during this one session
  • Persistent cookies remain stored on your device between sessions and enable us, for example, to track your settings or activities on several websites
  • First-party cookies are set by the provider whose online service you are using (e.g. the operator of the website you are visiting)
  • Third-party cookies are set by a provider other than the provider whose online service you are using (e.g. the operator of a website other than the one you are visiting)

1.1.2 Web beacons

Web beacons (also known as pixel tags or clear GIFs) are small graphic images that are used in connection with the provision of our services and which typically work in conjunction with cookies to track the use of an online service by its users. For example, when we send you emails, web beacons allow us to track if you opened the emails and clicked links to measure campaign performance and improve features.

1.1.3 Similar technologies

Similar technologies are technologies which enable the entity using them to track your user behaviour. This can be done by local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser or device. Additionally, there are other technologies that function without local storage in your end device and instead make use of, inter alia, browser functions. In this context, a 'fingerprint' of your system is created that serves as a unique identifier.

These technologies may function across all your browsers and in some cases are not fully managed by your browser, but may need to be managed directly from your installed applications or your device. We sometimes use the terms cookies and similar technologies interchangeably.

1.2 Why do we use these technologies

Some of our Services can only be offered using cookies, web beacons and similar technologies. In general, these technologies enable us to track your user behaviour and identify you—even across devices. You can find more information about the personal data that we collect using cookies and similar technologies in our User Privacy Notice.

The cookies, web beacons and similar technologies used in connection with our Services serve the following functions:

1.2.1 Technologies which are operationally necessary

We use cookies, web beacons and similar technologies that are necessary for the operation of our Services. This includes technologies that allow you access to our sites, services, applications and tools, which are required to monitor the functioning of the site, prevent fraudulent activity and improve security, or that allow you to make use of our functions such as shopping carts, saved search, or similar functions.

1.2.2 Technologies which are performance-related

We use cookies, web beacons or other similar technologies to assess the performance of our Services. This happens, inter alia, to analyze how visitors use our services, how users use our messaging tools, if and how items and links are viewed or how to improve our services.

1.2.3 Technologies which are functionality-related

We use cookies, web beacons or other similar technologies that allow us to offer you enhanced functionality when accessing or using our Services. These technologies may, inter alia, identify you when you sign in to our Services or they may store your settings or the items viewed, so that we can enhance the presentation of content within our Services and facilitate it (e.g. by means of the 'stay logged in function').

1.2.4 Technologies which are advertising- or targeting-related

We use cookies, web beacons or other similar technologies to deliver content tailored to your interests, including advertisements, in connection with the provision of our Services or within third-party online services (retargeting, remarketing). This includes using technologies to determine how relevant the advertisements and contents are for you, which ads have already been shown to you, how often they have been shown, when and where they have been shown and if you have reacted by carrying out an activity – such as clicking on an ad or purchasing an item. For this purpose, data will be combined with data already collected regarding your interests.

Inter alia, we collect data regarding your device (e.g. the operating system and its version) to provide a uniform service on all your devices. You can find further information on personal data that we collect by the means of cookies and similar technologies in our User Privacy Notice.

1.3 Which service providers do we cooperate with?

In regard to the usage of cookies, web beacons and similar technologies, we cooperate with authorized service providers. This includes, inter alia, ad networks and ad exchanges, which enable us to show you advertisements.

Authorized service providers are entitled to place web beacons and similar technologies within our online services and to place cookies on your device, as far as this is permissible according to applicable law. In this context, data for the identification of your device will be tracked, for example the IP address, the device ID or the advertising ID (IDFA - ID for Advertising or Google Advertising ID).

This enables the service providers to help us deliver content and more relevant advertisements, and to produce anonymous metrics and analytics, including conversion statistics. The processing of personal data by external service providers is subject to data protection and confidentiality agreements with us and applicable data protection laws. With regard to data processing by service providers, please check the privacy notices of the respective third-party providers.

Service providers that we cooperate with include Facebook and Google:

With the exception of the use of such technologies by our service providers or other authorized third parties, we do not permit any third-party content on sites (such as item listings, communication between users, classified listings, comments, reviews, etc.) to include or utilize any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your personal data for the own purposes of such third parties. If you suspect that an offer or third-party content within our Services collects personal data or may use tracking technologies, please report this to spam@ebay.com.

Users in the European Economic Area (EEA) can find information on other service providers and their privacy notices within the advertising preferences - opens in new window or tab.

1.4 Google Analytics

We use Google Analytics, an analysis tool of Google LLC and Google Ireland Ltd. ("Google") to continuously improve our Services. The use includes the Universal Analytics operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user's activities across multiple devices. Google Analytics uses cookies that are stored on your device and that enable us to analyze your use of our Services. The data collected by the cookies regarding the use of our Services (including your IP address) are usually transferred to a Google server in the USA and stored there (see additional information for users in the European Economic Area below in this section).

On our behalf, Google processes this data to evaluate the use of our Services, to compile reports on usage activities and to provide us with further services associated with the use of our Services. Your IP address transmitted in the context of Google Analytics will not be combined with other data from Google.

The data collected via Google Analytics is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

You can prevent the collection of data through the Google Analytics cookie by adjusting your browser settings accordingly. If you deactivate cookies, you may not be able to use all functions of our Services to their full extent, however.

In addition, you can prevent the collection of data related to your use of the Services (including your IP address) via the Google Analytics cookie and the processing of this data by Google by installing the following browser plugin - opens in new window or tab.

Further information about Google Analytics can be found in the terms of use - opens in new window or tab and in the privacy policy - opens in new window or tab of Google.

Additional information for users in the European Economic Area (EEA):

We would like to point out that on our website Google Analytics has been extended by the code "gat._anonymizeIp();" in order to guarantee an anonymized collection of IP addresses (so-called IP masking). This means that, before your IP address is transmitted to Google's servers in the USA, it is sent to a Google server in the EU (or in another member state of the EEA), where it is shortened so that it cannot be traced to a specific person. Only after the IP address has been made anonymous is the shortened IP address sent to a Google server in the USA and stored there.

If personal data is transferred to the USA, this happens on the basis of the adequacy decision of the European Commission under the EU-US Privacy Shield. You can download the certificate here - opens in new window or tab.

1.5 Google Signals

We also use Google Signals in connection with the provision of our Services. This is an extension function of Google Analytics that enables cross-device tracking. This means that if your Internet-enabled devices are linked to your Google Account, Google can generate reports on usage patterns (especially cross-device traffic) even if you switch devices. If you have activated the setting "personalized ads" in your Google account, Google will process data for this purpose. We do not process personal data in this respect, we only receive statistics based on Google Signals.

You can deactivate the use of Google Signals at any time by downloading and installing the browser plugin in order to opt-out of Google Analytics (see above under Google Analytics). This will prevent the collection of data generated by the cookie and related to your use of the Services (including your IP address) and the processing of this data by Google. In addition, you can disable the "personalized advertising" setting in your Google Account. Details can be found here - opens in new window or tab.

Users in the European Economic Area (EEA):
You can determine via the advertising preferences - opens in new window or tab ("Google Advertising") whether you consent to the use of Google Signals. We only use Google Signals with your consent.

1.6 Google reCAPTCHA: Prevention of automated access

We make use of Google reCAPTCHA ("reCAPTCHA") within the provision of our Services. reCAPTCHA is used to check and prevent interactions through automated access, for example through so-called bots (computer programs that perform tasks automatically and independently). reCAPTCHA is used in particular to check whether data input in connection with our Services (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behaviour of the user on the basis of various characteristics. This analysis automatically begins as soon as the user connects with the online service, e.g. visits the website. For the purposes of this analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, duration of the user's visit to the online service or the user's mouse movements). The data collected during the analysis is forwarded to Google. The analyses by reCAPTCHA are carried out entirely in the background.

Please find details regarding Google reCAPTCHA here - opens in new window or tab and in Google's Privacy Notice - opens in new window or tab.

1.7 Which security measures do we take to protect your data?

We protect our cookies and similar technologies to ensure that only we or authorized service providers can evaluate them. For this purpose, we assign a unique identifier (ID) to them that is designed so that only we can process them.

2. Your Choices

You can decide to what extent we may use cookies and similar technologies within the provision of our Services. Your choice options will depend on the purposes for which we use these technologies.

With regard to the use of advertising-related or personalization-related technologies, you have in particular the following options:

All users: You can adjust the settings for the usage of first-party cookies (and similar technologies) for marketing purposes on the site AdChoice – eBay Advertising Preferences.

Users in the EEA: Users in the European Economic Area (EEA) can also determine whether they consent to the use of cookies and similar technologies for marketing purposes via the advertising preferences - opens in new window or tab.

Learn more

2.1 Technologies which are operationally necessary, performance-related or functionality-related

If you wish to deactivate the use of any cookies–including cookies that are operationally necessary, performance-related or functionality-related–that we use within the provision of our Services, you may do so by using the settings in your browser or device, if this is supported by your browser or device. The settings must be made separately for each browser you use.

Please note that you may not be able to use certain eBay services when you deactivate cookies and similar technologies (e.g. the 'stay logged in function'). You may also need to enter your password more frequently during your browser sessions.

2.2 Technologies which are advertising- or targeting-related

In addition, you can specifically decide whether we and third parties may use cookies and similar technologies to show you personalized ads. If you use our Services within the European Economic Area (EEA), this will only be done with your consent, which you can withdraw at any time.

If you choose not to have your personal data processed by us for advertising purposes using cookies (and similar technologies), this does not necessarily mean that no advertisements will be shown to you. It simply means that these advertisements will not be personalized for you by means of cookies, web beacons or similar technologies. As a result, you will no longer receive personalized advertising in the future, but your data may still be collected as described in our User Privacy Notice.

2.2.1 All users

You can determine under AdChoice – eBay Advertising Preferences, whether you agree to the use of advertising-related first-party cookies (and similar technologies). You can also get to the AdChoice preferences directly via a link in the corresponding advertisement or in the footer of our website. You can find additional information regarding the AdChoice Program here - opens in new window or tab.

You can deactivate the use of any third-party cookies–e.g. by online ad networks–within our Services by using the settings in your browser or the device settings in your device, if this is supported by your browser or device.

You can also find information on advertising-related third-party cookies and similar technologies and how to prevent their use on the following websites:

If you delete all cookies on your device, any opt-out cookies that have already been set will also be deleted, so that you will have to declare again any opt-outs that have already been declared.

2.2.2 Users in the European Economic Area (EEA)

Users in the European Economic Area (EEA) can also use the advertising preferences - opens in new window or tab to determine whether they consent to the use of cookies and similar technologies for advertising purposes.

Previous User Cookie Notice (effective until July 21, 2020)

1. Information regarding the technologies we use

When you use our Services, we and authorized third-party providers make use of cookies and similar technologies. We make use of cookies and similar technologies which will not be saved on your device or which will only be saved on your device for as long as your browser is active (e.g. session cookies). Furthermore, we make use of cookies and similar technologies which will be saved on your device for a longer period (e.g. persistent cookies). Where possible, we take appropriate security measures to prevent unauthorized access to our cookies and similar technologies. A unique identifier (ID) ensures that only we and authorized third-party providers have access to data that has been collected by means of cookies and similar technologies.

The cookies and similar technologies used by us have various functions:

  • They can be (technically) necessary for the provision of our Services
  • They help us to technically enhance our Services (e.g. monitoring of error messages and loading times)
  • They help us to improve your user experience (e.g. by saving the font size and data entered into webforms)
  • They enable us to show you more relevant ads

Learn more

1.1 What are cookies, web beacons and similar technologies

1.1.1 Cookies

Cookies are small text files (typically made up of letters and numbers) which are placed in the memory of your browser or device when you make use of our Services, in particular when you visit our website or when you open a message. Cookies allow for a recognition of a specific device or browser. There are different types of cookies:

  • Session cookies (also called session-based cookies) expire at the end of your session (e.g. when closing your browser window) and enable the entity using them to track your activities during this one session
  • Persistent cookies remain stored on your device between sessions and enable us, for example, to track your settings or activities on several websites
  • First-party cookies are set by the provider whose online service you are using (e.g. the operator of the website you are visiting)
  • Third-party cookies are set by a provider other than the provider whose online service you are using (e.g. the operator of a website other than the one you are visiting)

1.1.2 Web beacons

Web beacons (also known as pixel tags or clear GIFs) are small graphic images that are used in connection with the provision of our services and which typically work in conjunction with cookies to track the use of an online service by its users. For example, when we send you emails, web beacons allow us to track if you opened the emails and clicked links to measure campaign performance and improve features.

1.1.3 Similar technologies

Similar technologies are technologies which enable the entity using them to track your user behaviour. This can be done by local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser or device. Additionally, there are other technologies that function without local storage in your end device and instead make use of, inter alia, browser functions. In this context, a 'fingerprint' of your system is created that serves as a unique identifier.

These technologies may function across all your browsers and in some cases are not fully managed by your browser, but may need to be managed directly from your installed applications or your device. We sometimes use the terms cookies and similar technologies interchangeably.

1.2 Why do we use these technologies

Some of our Services can only be offered using cookies, web beacons and similar technologies. In general, these technologies enable us to track your user behaviour and identify you—even across devices. You can find more information about the personal data that we collect using cookies and similar technologies in our User Privacy Notice.

The cookies, web beacons and similar technologies used in connection with our Services serve the following functions:

1.2.1 Technologies which are operationally necessary

We use cookies, web beacons and similar technologies that are necessary for the operation of our Services. This includes technologies that allow you access to our sites, services, applications and tools, which are required to monitor the functioning of the site, prevent fraudulent activity and improve security, or that allow you to make use of our functions such as shopping carts, saved search, or similar functions.

1.2.2 Technologies which are performance-related

We use cookies, web beacons or other similar technologies to assess the performance of our Services. This happens, inter alia, to analyze how visitors use our services, how users use our messaging tools, if and how items and links are viewed or how to improve our services.

1.2.3 Technologies which are functionality-related

We use cookies, web beacons or other similar technologies that allow us to offer you enhanced functionality when accessing or using our Services. These technologies may, inter alia, identify you when you sign in to our Services or they may store your settings or the items viewed, so that we can enhance the presentation of content within our Services and facilitate it (e.g. by means of the 'stay logged in function').

1.2.4 Technologies which are advertising- or targeting-related

We use cookies, web beacons or other similar technologies to deliver content tailored to your interests, including advertisements, in connection with the provision of our Services or within third-party online services (retargeting, remarketing). This includes using technologies to determine how relevant the advertisements and contents are for you, which ads have already been shown to you, how often they have been shown, when and where they have been shown and if you have reacted by carrying out an activity – such as clicking on an ad or purchasing an item. For this purpose, data will be combined with data already collected regarding your interests.

Inter alia, we collect data regarding your device (e.g. the operating system and its version) to provide a uniform service on all your devices. You can find further information on personal data that we collect by the means of cookies and similar technologies in our User Privacy Notice.

1.3 Which service providers do we cooperate with?

In regard to the usage of cookies, web beacons and similar technologies, we cooperate with authorized service providers. This includes, inter alia, ad networks and ad exchanges, which enable us to show you advertisements.

Authorized service providers are entitled to place web beacons and similar technologies within our online services and to place cookies on your device, as far as this is permissible according to applicable law. In this context, data for the identification of your device will be tracked, for example the IP address, the device ID or the advertising ID (IDFA - ID for Advertising or Google Advertising ID).

This enables the service providers to help us deliver content and more relevant advertisements, and to produce anonymous metrics and analytics, including conversion statistics. The processing of personal data by external service providers is subject to data protection and confidentiality agreements with us and applicable data protection laws. With regard to data processing by service providers, please check the privacy notices of the respective third-party providers.

Service providers that we cooperate with include Facebook and Google:

With the exception of the use of such technologies by our service providers or other authorized third parties, we do not permit any third-party content on sites (such as item listings, communication between users, classified listings, comments, reviews, etc.) to include or utilize any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your personal data for the own purposes of such third parties. If you suspect that an offer or third-party content within our Services collects personal data or may use tracking technologies, please report this to spam@ebay.com.

Users in the European Economic Area (EEA) can find information on other service providers and their privacy notices within the advertising preferences - opens in new window or tab.

1.4 Google Signals

We also use Google Signals in connection with the provision of our Services. This is an extension function of Google Analytics that enables cross-device tracking. This means that if your Internet-enabled devices are linked to your Google Account, Google can generate reports on usage patterns (especially cross-device traffic) even if you switch devices. If you have activated the setting "personalized ads" in your Google account, Google will process data for this purpose. We do not process personal data in this respect, we only receive statistics based on Google Signals.

You can deactivate the use of Google Signals at any time by downloading and installing the browser plugin in order to opt-out of Google Analytics. This will prevent the collection of data generated by the cookie and related to your use of the Services (including your IP address) and the processing of this data by Google. In addition, you can disable the "personalized advertising" setting in your Google Account. Details can be found here - opens in new window or tab.

Users in the European Economic Area (EEA):
You can determine via the advertising preferences - opens in new window or tab ("Google Advertising") whether you consent to the use of Google Signals. We only use Google Signals with your consent.

1.5 Google reCAPTCHA: Prevention of automated access

We make use of Google reCAPTCHA ("reCAPTCHA") within the provision of our Services. reCAPTCHA is used to check and prevent interactions through automated access, for example through so-called bots (computer programs that perform tasks automatically and independently). reCAPTCHA is used in particular to check whether data input in connection with our Services (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behaviour of the user on the basis of various characteristics. This analysis automatically begins as soon as the user connects with the online service, e.g. visits the website. For the purposes of this analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, duration of the user's visit to the online service or the user's mouse movements). The data collected during the analysis is forwarded to Google. The analyses by reCAPTCHA are carried out entirely in the background.

Please find details regarding Google reCAPTCHA here - opens in new window or tab and in Google's Privacy Notice - opens in new window or tab.

1.6 Which security measures do we take to protect your data?

We protect our cookies and similar technologies to ensure that only we or authorized service providers can evaluate them. For this purpose, we assign a unique identifier (ID) to them that is designed so that only we can process them.

2. Your Choices

You can decide to what extent we may use cookies and similar technologies within the provision of our Services. Your choice options will depend on the purposes for which we use these technologies.

With regard to the use of advertising-related or personalization-related technologies, you have in particular the following options:

All users: You can adjust the settings for the usage of first-party cookies (and similar technologies) for marketing purposes on the site AdChoice – eBay Advertising Preferences.

Users in the EEA: Users in the European Economic Area (EEA) can also determine whether they consent to the use of cookies and similar technologies for marketing purposes via the advertising preferences - opens in new window or tab.

Learn more

2.1 Technologies which are operationally necessary, performance-related or functionality-related

If you wish to deactivate the use of any cookies–including cookies that are operationally necessary, performance-related or functionality-related–that we use within the provision of our Services, you may do so by using the settings in your browser or device, if this is supported by your browser or device. The settings must be made separately for each browser you use.

Please note that you may not be able to use certain eBay services when you deactivate cookies and similar technologies (e.g. the 'stay logged in function'). You may also need to enter your password more frequently during your browser sessions.

2.2 Technologies which are advertising- or targeting-related

In addition, you can specifically decide whether we and third parties may use cookies and similar technologies to show you personalized ads. If you use our Services within the European Economic Area (EEA), this will only be done with your consent, which you can withdraw at any time.

If you choose not to have your personal data processed by us for advertising purposes using cookies (and similar technologies), this does not necessarily mean that no advertisements will be shown to you. It simply means that these advertisements will not be personalized for you by means of cookies, web beacons or similar technologies. As a result, you will no longer receive personalized advertising in the future, but your data may still be collected as described in our User Privacy Notice.

2.2.1 All users

You can determine under AdChoice – eBay Advertising Preferences, whether you agree to the use of advertising-related first-party cookies (and similar technologies). You can also get to the AdChoice preferences directly via a link in the corresponding advertisement or in the footer of our website. You can find additional information regarding the AdChoice Program here - opens in new window or tab.

You can deactivate the use of any third-party cookies–e.g. by online ad networks–within our Services by using the settings in your browser or the device settings in your device, if this is supported by your browser or device.

You can also find information on advertising-related third-party cookies and similar technologies and how to prevent their use on the following websites:

If you delete all cookies on your device, any opt-out cookies that have already been set will also be deleted, so that you will have to declare again any opt-outs that have already been declared.

2.2.2 Users in the European Economic Area (EEA)

Users in the European Economic Area (EEA) can also use the advertising preferences - opens in new window or tab to determine whether they consent to the use of cookies and similar technologies for advertising purposes.

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