Seller Centre

Tools you can trust

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Overview

  • Use short videos in Promoted Listings to showcase your items and drive sales.
  • Managing Fitment data on your parts and accessories listings just got easier with Fitment Plus Auto.

Bring your ads to life with video

Create engaging ads that help boost sales with the video format for Promoted Listings.

What you need to know

Starting soon, you’ll be able to use video in your Promoted Listings with a priority strategy. With video, buyers will be able to see your item in action, understand key features quickly and feel more confident purchasing.

Use video to:

  • Stand out in search results and top placements across eBay
  • Show your product in action
  • Highlight details that photos can’t show
  • Build trust so buyers can decide with confidence

 

How it works

Starting soon, you can add short videos to a priority campaign. Videos will appear in eligible placements across eBay. If a placement doesn’t support video, your ad will automatically show your listing image instead.

Getting started is simple:

  • Already have a listing video? Use it in your ads with no extra steps required.
  • No video yet? Upload one when you create or edit your campaign.
  • You can add one video per listing, up to 60 seconds long.

There’s no change to how you’re charged. Promoted Listings with a priority strategy will continue to use cost-per-click pricing.

 

Tips for creating great videos

You don’t need professional production. Clear and authentic videos often perform best.

  • Show your item within the first few seconds
  • Keep it concise and aim for 15 seconds or less
  • Focus on one key benefit or feature
  • Design for sound-off viewing

 

Next steps

Starting soon, you can add video to your listings or campaigns directly in Seller Hub. If your listing already includes a video, you’re ready to go.

FAQs

  • How do I add a video to a Promoted Listings priority campaign?

    You can add a video to your listing or when creating or editing a priority campaign. When creating or editing a campaign, select the option to add video and upload your file. You can also upload a video to your listing first and then use it in your ads.

  • What kind of videos can I use?

    You can add one video per listing. Videos can be up to 60 seconds long, in MP4 or MOV format. Any aspect ratio is supported, though 16:9 is recommended.

  • What happens if an ad placement doesn't support video?

    If video isn’t supported in a placement, your ad automatically shows images instead. Your campaign continues to run as expected.

  • How can I measure performance?

    You can review performance reporting using new video-specific metrics, such as view rates and video completion rates, alongside your existing campaign results. These insights help you understand what’s working and optimise your campaigns over time.

Easy listing for auto parts and accessories

Get fitment data for your listings automatically with Fitment Plus Auto.

What you need to know:

Starting April 13, all sellers in fitment-enabled categories will be automatically enrolled in Fitment Plus Auto (FPA). This feature updates your Parts & Accessories (P&A) listings with the latest fitment data, eliminating the need for manual data management.

This lets buyers find the right parts for their vehicle, helping you boost your sales and maintain your listings more efficiently.

 

How it works:

FPA aims to ensure that all parts and accessories listings have high-quality fitment data.

  • Your listings in the covered categories will be regularly updated using an eBay-maintained database.
  • If your listings don’t have fitment data, we’ll automatically add the relevant information to them.
  • If your listings already include fitment data, missing or updated information may be added to improve accuracy.

 

How does FPA benefit my business?

  • Build trust: Add an extra layer of trust and protection for buyers by qualifying your products for eBay Guaranteed Fit, which can help reduce returns. 
  • Improve efficiency: Save time and effort researching your fitment. As long as your listings have the brand and part number, Fitment Plus can match the right vehicles automatically.
  • Increase exposure: Enhanced  listings appear in more searches and help boost your sales.

 

Manage your FPA settings

If you sell parts and accessories, you’re automatically included in FPA. You don’t need to take any action to benefit from enhanced listings.  

Go to your Motors Selling Preferences to opt out anytime, change your FPA settings, or find out more about the feature.

Opting out will remove any data added through FPA, but you can opt back in later to make your listings eligible again. If you prefer to manually update your listings based on FPA data, we offer another toolkit.

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