Integrate your business

Launch your business on eBay and list, manage, and streamline your selling with special tools for business sellers.

Selling for business

As a business seller, you’ll want to register an eBay business selling account. Even if you already have a personal selling account, a business account gives your business important advantages, such as registering with a company name, collecting sales tax on your listings, the ability to add terms and conditions to your listings, and more. You can learn more about registering as a business on our help page.

If you sell more than casually, it’s also a good idea to consider opening an eBay Store. eBay Stores save you money by offering special selling discounts and benefits to those who subscribe. Medium- and high-volume sellers can save a significant amount on final value and insertion fees by opening a Store. Visit our eBay Stores page to learn more.

If you already sell online on another platform or website, you can easily connect your inventory with eBay using a number of integration tools and plugins. If you’re not already selling online but still have a lot of inventory to list, you can make the process faster with one of our listing tools.

Business selling checklist

Setting up a business selling account can seem daunting, but it doesn’t have to be. Use the seller setup checklist below, and you’ll be ready to start selling for your business in no time.

For more information on the different account setup options at eBay, visit our Help page.

  1. Input custom messaging for your automatic emails to buyers.
  2. Complete your Smart FAQs to answer buyer questions.
  3. Turn on automatic feedback to leave feedback for buyers when they purchase from you.

Specify which payment option you prefer for your eBay fees.

  1. Configure the countries and regions you'll ship to.
  2. Set up your shipping rates for different provinces, states, and territories.

  3. Opt out of shipping to P.O. boxes, if you prefer.

  4. Specify if a phone number should be required for orders.

  5. Set up rules for combined payments and shipping discounts.

  1. Specify how you’ll collect sales tax from buyers on your sold listings.
  2. Set up business policies for shipping, payments, and returns.
  3. Set up buyer requirements to block purchases from unwelcome buyers.
  4. Specify how out-of-stock listings should be handled.
  5. Set up your return preferences, such as RMAs, return addresses, and automation rules.

Selling tools

There are a number of tools and solutions available to help you manage your eBay business. From listing to after-sale care and everything in between, these tools and plugins can make your life easier and help you grow your business.

Below, you’ll find information about listing and sales tools that can help you quickly upload inventory to eBay and promote it. If you already sell on other websites or marketplaces, read about our integration tools to learn how you can quickly import existing inventory to eBay.

Sell Your Item
The Sell Your Item form is the in-built listing tool available when you click Sell at the top of any eBay page. With simplified and advanced versions available, the form walks you through the process of setting up a listing, and makes sure you input all the information you need to list your item. It’s free and easy to use, no matter what level of experience you have.

eBay mobile app
The eBay mobile app is available for iPhone, iPad, and Android. Listing from the app is quick and easy, and lets you add photos directly from your device. It’s free and simple to use. In addition to listing and selling, the eBay mobile app also allows you to search, buy, and stay updated while on the go.

Seller Hub
Seller Hub incorporates the functionality of all our previous listing tools—including Selling Manager, Selling Manager Pro, and the bulk edit and relist tool—to help you manage your business more efficiently. With Seller Hub's improved functionality you can

  • List easier with a streamlined listing form.
  • Add photos directly in the form as you edit your listing.
  • List variations in a multi-quantity listing.
  • Edit live listings one-by-one or in bulk.

Merchant Integration Platform
The eBay Merchant Integration Platform is an easy-to-use feed-based selling platform for businesses and enterprise merchants. It lets you easily and efficiently upload your inventory to eBay in bulk, then manage your orders. With MIP, you can upload over 50,000 SKUs in just 30 minutes. Learn more about the Merchant Integration Platform.

eBay Trading API
A traditional selling API, the eBay Trading API helps you list and manage inventory, fulfill orders, communicate with customers, and more. Learn more about the eBay Trading API.

eBay Developers Network
The eBay Developers Network provides useful resources to support systems integrators. For specific questions, paid support is available.

Integration tools

Integration tools are solutions that bridge the gap between your current ecommerce platform and the eBay platform, making it easier to list, manage listings, and monitor inventory from a central location.

The following isn’t an exhaustive list of all the ecommerce platforms or listing solutions available on the market; consider your circumstances and business practices in deciding whether and which solution could be right for you.

If you’re interested in bulk tools for tracking, learn about the options on our Shipping for business page.

eCommerce platform
Listing solution(s)
Ease of use
Inventory volume
Monthly fee
Monthly fee
Monthly fee
M2E Pro
Monthly fee
CSV listing tool
Codisto Xpress Lister
Monthly fee
Custom platform
Monthly fee

eBay Trading API

eBay Developers Program

Once your items are listed on eBay, there are other ways to improve them and increase the chances they’ll be seen by potential buyers and convert into sales. Keep reading to learn how you can optimize your listings using product identifiers, mobile content, and search engine optimization.