The European Accessibility Act (EAA)
Learn how to get compliant with the EAA
Overview
From 28 June 2025, new requirements under the European Accessibility Act (EAA) and related national laws will take effect. These aim to make products, services, and related information more accessible to people with disabilities across the EU. If you're a business seller with items available to EU consumers, you'll need to comply with the new accessibility requirements.
At eBay, we’re committed to making our platform accessible to everyone. As part of this commitment, and in line with the EAA, we’re making updates to help you prepare early and meet the new requirements.
What you need to know
- Generally speaking, business sellers who offer products or services to consumers in the EU are in scope of the EAA.
- However, if you're a business seller with fewer than 10 employees and an annual turnover or balance sheet total under €2 million (a microenterprise), you're exempt from the service-related accessibility requirements, including the need to add an accessibility statement. Please note that other product-related accessibility requirements may still apply.
What you need to do
To comply with the EAA and related national laws, relevant business sellers will need to:
Add an accessibility statement to your account.
This should indicate the services you offer and how they meet accessibility requirements.
Your accessibility statement is a public declaration that explains your commitment to making your listings and communications accessible to all users, including those with disabilities.
For more information on what to include in your accessibility statement, and how to add it to your account, visit our Help page.
Provide accessibility information in your listings.
If accessibility information for a product or service has been shared with you by the manufacturer or another party in the supply chain, you'll be required to include that information in your listings.
To learn how to include this information in your listings, visit our Help page.
Ensure certain product details are accessible.
The EAA and related national laws also require specific information, such as the manufacturer’s name, to be presented in an accessible format.
This information is already required under the General Product Safety Regulation (GPSR). Learn more about GPSR.
Listings that don’t meet legal requirements may be temporarily hidden from buyers in the EU until the required information is added.
Please note that eBay can't provide legal advice, and this information serves as general guidance for selling on eBay. For detailed advice on how the EAA and related national laws apply to you and your specific products and services, please consult your legal counsel.
FAQs
When do I need to comply?
You need to be compliant by 28 June 2025.
Who needs to comply with the EAA and its national transposition laws?
In general, business sellers offering products or services in scope of the laws to consumers in the European Union are expected to comply with the EAA and the relevant national transposition laws.
However, microenterprises, defined as businesses with fewer than 10 employees and an annual turnover or balance sheet total not exceeding €2 million, are exempt from the service-related accessibility requirements.
What types of products are affected by the EAA requirements when selling on eBay?
The EAA applies to any products with accessibility information made available by the manufacturer or another party in the supply chain. If these details were provided, business sellers are required to include this information in their listings.
Additional requirements apply to the following products:
- Computers and operating systems, smartphones and other communications devices
- Television equipment with digital media capabilities
- Certain self-service terminals, such as ATMs, ticketing machines, payment terminus, and self-service kiosks
- E-readers
Which services are covered by the EAA?
Business sellers offering items for sale to consumers in the EU are considered providers of e-commerce services. For more information on how the EAA relates to the provision of services, see our help page.
Where can I find accessibility information provided by the manufacturer?
This information can be found on the product, on its packaging, or in any accompanying documents. You can also reach out to the product manufacturer if you don’t have this information.
Why should I comply with the EAA?
- Fewer barriers for your customers: Complying with the accessibility requirements helps create an easier, enjoyable shopping experience for your customers.
- Build buyer trust: Supporting accessibility shows your commitment to fairness and equality, building trust among buyers in the eBay community.
- Inclusivity: By adhering to accessibility standards, you make your listings and account accessible to a broader audience, including individuals with disabilities. This fosters an inclusive eBay community.
- Enhanced user experience: Accessibility improvements benefit everybody by making content easier to navigate, read, and interact with, which leads to a more pleasant and seamless shopping experience for all.
- Stay legally compliant: By adding the necessary accessibility information to your eBay account and listings, as well as complying with all other aspects of the Act, you’ll stay legally compliant and won’t be subject to the sanctions related to this law.